Praveen’s a creative-turned-planner who prefers unruled notepads. His stints include George Patterson Y&R, Grey Worldwide, Publicis Mojo, JWT, Ogilvy & Mather and Stollery; across Cadbury, Schweppes, L’Oréal Paris, Australian Defence Force, Cricket Australia, Nestlé, Levi’s and Nike. He holds Master's in both Commerce and Advertising from RMIT. His paper on ‘Naked Brands' was awarded by the International Advertising Association.