Product management is a critical area for many companies, especially for those operating in the field of IT, industrial production or FMCG. Technologies are born and die out; team dynamics fluctuate with adjustments in team composition; society changes and new business opportunities emerge unexpectedly. People working on products, such as product managers or product owners, as well as their counterparts bearing other titles, face issues beyond their experience and existing knowledge.
To make a product and their company successful, they need to hone their expertise not only in technology, marketing, sales or business models. All of the above are often said to be the elements of product devel
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