Chief Strategy Officer, Maxus India I Breakthrough Facilitator I Change Agent
Industry
Advertising / Marketing / PR
About
I translate consumer speak into successful business stories. The 17 years I鈥檝e spent in media planning, insights and strategy allow me to weave a story that offers a complete solution from the first mile i.e., the product to the last mile, the consumer. My work revolves around winning businesses by facilitating with brand teams on key challenges and helping them articulate and evolve a business plan.
Creating new tools for breakthroughs is another one of those exciting things I do in my professional life to help reinvent my thinking. At Maxus, I鈥檝e been associated with Moribus which is a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology...
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