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PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company's marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format.
Tags
programmatic advertising
mobile
mobile marketing
programmatic mobile
mobile advertising
pubmatic
mobile programmatic
mobile ad
real-time analytics
programmatic key terms
publishers
private marketplace
pmp
programmatic direct
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