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Website
 Persuasion
Optimization
Marketing is a
form of
communication
with the intent to
persuade.
Website Persuasion Optimization
An optimized online sales
process will clearly
communicate your unique
value proposition in a
consistent fashion.
Website Persuasion Optimization
Website Persuasion Optimization
Data trumps intuition
Matt Round
Director of Personalization
Website Persuasion Optimization
Website Persuasion Optimization
.
Website Persuasion Optimization
Ask Yourself


  Does your website
  highlight your unique
  benefit?
Ask Yourself


    Is it customer-centric,
    does it appeal to a
    diverse audience?
Ask yourself

    Is the design clean
    and is the journey
    clear and simple?
Ask Yourself


     Does it have clear
     navigation, a
     focused message
     and compelling
     visuals?
Ask Yourself

   Are you delivering a
   meaningful interactive
   experience?

    Does your website
   stand above the
   competitions?
Website Persuasion Optimization
Website Persuasion Optimization
Website Persuasion Optimization
Website Persuasion Optimization
Website Persuasion Optimization
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Website Persuasion Optimization