With 19 years鈥� experience as a B2B Marketer in Fintech and IT industry, I keep reinventing marketing for the organisations using ingredients such as PR, Digital Marketing, Events, Demand Generation, Thought Leadership, Social Media, Market Research, Power Messaging and some other novel techniques that don鈥檛 have a name yet. That鈥檚 because B2B Marketing solves problems that you weren鈥檛 aware you had.
B2B Marketing currently needs to build its credibility with the Board, hence have developed models involving marketing effectiveness, ROI and metrics in this scenario.
Its sole focus is to increase sales; being in sales and account management myself, sales enablement and bid support are ke...
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