Currently leading UX for special projects at AWS.
Design thinking. Lean. HDC. HCI. Semantics aside, I believe in obsessing over users' behaviors, prototyping early and often, running experiments to test hypotheses, and resorting to scrappy pragmatism when deadlines demand it. While I've specialized in UXÌýfor enterprise softwareÌýin recent years, my background inÌýnew product development spans diverse industries including public health, pharma, education, insurance, consumer packaged goods and consumer electronics.