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Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
UX Manager, Amazon Web Services
Industry
Design
About
Currently leading UX for special projects at AWS. Design thinking. Lean. HDC. HCI. Semantics aside, I believe in obsessing over users' behaviors, prototyping early and often, running experiments to test hypotheses, and resorting to scrappy pragmatism when deadlines demand it. While I've specialized in UXÌýfor enterprise softwareÌýin recent years, my background inÌýnew product development spans diverse industries including public health, pharma, education, insurance, consumer packaged goods and consumer electronics.
Contact Details

Presentations(5)Ìý

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Building Personas: A Formula for Success
Building Personas:  A Formula for SuccessBuilding Personas:  A Formula for Success
Building Personas: A Formula for Success
Ìý
From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture
From UI to UX: Building Ethnographic Praxis in a Usability Engineering CultureFrom UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture
From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture
Ìý
Designing Products for Everyone
Designing Products for EveryoneDesigning Products for Everyone
Designing Products for Everyone
Ìý