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EVERYONE
DESIRABLE
VIABLEFEASIBLE
Focus is key
DESIRABLE
VIABLE
Focus on
*what*?
FEASIBLE
Make
trade-offs
tangible...
but how?
DESIRABLE
VIABLEFEASIBLE
DESIRABLE
VIABLEFEASIBLE
Our case studies
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
?
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
Evaluate candidacy for
Dreamforce - Are they one of the
20-30 POCs? (Thunder GTM)
Sales leadership review with AVP
and/or SVP (Thunder GTM)
POC with mocked up data
Demo of their use case
Customer expresses
interest
AE reviews qualifying
criteria
DSLR
BizDev on IoT reviews
with account team
Set up meeting with
customer
Standard deck
Standard demo
Confirm:
Executive sponsorship
Budget
Use-case fit
Review use case fit
with Thunder GTM
Second call
Combined
architecture diagram
Documentation of
intended use cases
CFL checkins
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
Happy
path
100+?
FINAL EvolveUX - Designing Products for Everyone
GOALS
GOALS
A team sport
Engineering Sales Customer
Service
Operations Marketing Design Research
Product
Not for the
faint hearted
Happy
path
100+?
Real
path
100+?
Interested?
FINAL EvolveUX - Designing Products for Everyone
FINAL EvolveUX - Designing Products for Everyone
EVERYONE
Just start
somewhere
Contextualize
the granular
Create happy
paths
Questions?

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FINAL EvolveUX - Designing Products for Everyone