Seasoned Market Research Leader with track record in leveraging insights to enhance customer experiences and loyalty, guide brand and marketing strategies, and address barriers to market growth.
Specialties:
- Global consumer and business qualitative and quantitative market research
- Customer experience/satisfaction/loyalty insights and action planning
- Brand health, positioning, naming, logo research
- Advertising and campaign effectiveness
- Social media insights
- Text and data analytics
- Mentoring and leadership of high performance teams
17 years of providing impactful insights across various industries including energy, computer and consumer electronics, online payments, and di...
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