I'm at MindTouch where we help companies create product experts and brand promoters. MindTouch converts content businesses are already creating into a customer engagement channel that bridges Marketing, Sales and Support.
Product documentation, support materials, training and best practices content is trapped in pre-Internet and pre-mobile tools. By converting this content--that companies already pay to create--into MindTouch, businesses double their website traffic, customer renewal rates and upsells. Does this help with customer support too? You betcha!
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Aaron Fulkerson is a founder and the CEO of MindTouch. MindTouch, Inc is a provider of cloud based soft...
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