2016 Capability Statement FLYER
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The Genesis Group is a woman and minority-owned small business located in Orlando, Florida that provides strategic marketing, advertising, media, and design consulting services. It has over 25 years of experience working with Fortune 500 companies and small businesses. Its services include strategic communications, marketing and outreach, web design and social media, materials and product production, media buying, and education. The Genesis Group prides itself on its award-winning videography team, targeted marketing experience, media partnerships, responsiveness, and providing large agency quality at a lower price.
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2016 Capability Statement FLYER
- 1. 2016 Capability Statement The Genesis Group 1000 East Robinson Street Suite D Orlando, FL 32801 P. 407-879-1302 POC: Roz McCarthy, President roz@thegenesis-group.com www.thegenesis-group.com marketing, media & more THE GENESISGROUP Organization Overview Company Data Core Competencies THE GENESIS GROUP CAPABILITY STATEMENT The Genesis Group is an Advertising and Market- ing agency located in Orlando, Florida. The Genesis Group provides strategic marketing, advertising, media, and design consulting services to commercial, not for profit, and gov- ernment organizations. Our consulting services can mobilize the right people, skills and technol- ogies to help organizations improve their perfor- mance immediately. As a Woman and Minority Owned Small Business with Economically Disadvantage SBA certifica- tion, We have over 25 years of marketing, branding, and product management experi- ence with Fortune 500 companies and small businesses alike. The Genesis Group is commit- ted to excellence and creating innovative and flexible solutions for our State and Federal clients. We are committed to helping our clients achieve their most ambitious marketing and advertising goals and strategic communications objectives. We will deliver the highest levels of professionalism and experience while providing strategic counsel, creative solutions and timely, responsive services. DUNS: 012293271 Cage Code: 78UC5 Established: 12/2014 Phone: 407-879-1302 Fax: 407-757-0618 Email: roz@thegenesis-group.com NAICS Codes: 541613-Marketing Consulting Services 541430-Graphic Design 541810- Advertising Agencies 541611-General Man- agement Consulting 541830-Media Buying 541850- Display Advertising 561920- Conven- tion & Trade Show Organizers 541820- Public Relations Agency 611710-Education Support 611430- Professional Development Yes, we accept credit cards and purchase cards Socio Economic Certifications: SBA: WOB/ SBE/ MBE/ EDSOB State of Florida Certified: Minority, Woman and Veteran Owned Busiess Strategic Communications: Research Assimi- lation & Analysis, Strategic Planning Communi- cations, and Marketing Plans Brand Positioning and Development Marketing and Outreach: Social Media Out- reach and Texting Campaigns,Community Building and Motivation Stakeholder Engage- ment, Technical Assistance, and Public-Private Partnership Building Web Design and Social Media: Website Design, Development, and Management, Social Media Strategic Design and Implementa- tion, Online Advertising, Mobile Apps, Android and Apple Motion Graphics Design Materials and Product Production: Public Service Advertising (PSAs); Documentaries; Web Series; Print Materials; Educational Videos; Info- graphics; Billboards; Mobile Apps; Websites; and Video-based Online Training Concept Visualiza- tion and Message. Development Art Design and Graphics Animation, 2D and 3D Graphics Full Production and Post-Production Services. Media Buying: Digital, Print, Television, and Radio Media Research, Planning, Buying, and Implementation. Education: Curriculum Research, Develop- ment and Implementation, Leadership Training, Media Traiing, Adaptation Instructional Design Video and Web-based Online Training
- 2. Differentiators: Past Performance (Partial List) THE GENESIS GROUP CAPABILITY STATEMENT Award Winning Videography and Sound Editing Team Target Marketing & Event Marketing: Specializing in diverse sectors and communities ( African American and Hispanic Communities) Media Partners: Excellent Negotiated Rates (Nationwide) with Lanier, Clear Channel, OutFront Media (billboard), Cox Media Group (radio), CBS Radio, and CBS Digital (social media and mobile). Subject Matter Expert (SME): Social Media Management, Logistic Management and Marketing/ Event Activation Specialist We are responsive and have quick turn arounds. We provide large design agency quality without the large design agency price. We are hands on and listen to our clients needs. We provide multiple design solutions. Department of Veterans Administration: Orlando VA Hospital Community Rehabilitation Center, Inc Bango (UK) Harbour Digital, LLC African American Chamber of Commerce Seminole County Health Department California Black Chamber of Commerce The Physiatric Fitness Center Sugar Canes Rum Bar and Lounge Radio Media Buying and Planning Community Health (HIV/AIDS) Marketing Campaign and Event Management Marketing Consultant Services Corporate Marketing and Branding Marketing Event Management, and Project Management Market Development and Training Marketing Consutling Services Marketing, Branding, and Web Design Web Design and Public Relations ServicesClient Rosalind McCarthy, President As the President of the Genesis Group Rosalind McCarthy is known as a innovative and strategic entrepreneurial leader who gets the job done. She has over 24 yearsof demonstrated success as a sales, marketing, branding, and business develop- ment expert. As the President of The Genesis Goup she is is responsible for the day to day operation and is involved in developing advertising and marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research. The work is often challenging and fast-paced.