I am the former EVP and CMO of TELUS, Canada鈥檚 most innovative, progressive and successful Telecom Company.
I am the Author of 鈥淏E DiFFERENT or be dead: Your Business Survival Guide鈥�, the ground-breaking book recognized by Soundview Executive Book Summaries as 鈥溾�� one of the top business books in the U.S.鈥�
My book is dedicated to showing, in practical and proven ways, how organizations can be unique and survive in our highly uncertain marketplace.
My most recent work 鈥淢arketing in The Storm鈥� is a practical lesson on how to morph from traditional marketing to a marketing paradigm necessary for organizations to thrive and survive in today鈥檚 violent and unpredictable econo
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