Social Media in Newark

Oct 27, 2010Download as PPTX, PDF0 likes329 views

Social Media Club North Jersey is a nonprofit organization with over 230 chapters worldwide that promotes literacy, ethics, and best practices in new media. The organization has a presence on Facebook, Twitter, YouTube, and �ݺ�ߣshare under the handle SMCNorthJersey. The event will feature presentations from Allison McCartney and Ray Stivala of the Newark Museum, Josh Balber and Michael Scasserra of NJPAC, and Rebecca Jampol of GlocallyNewark.com.

230+ chapters worldwide
Nonprofit
Promoting literacy, ethics & best
practices in new media

Social Media Club North Jersey
• Facebook.com/SMCNorth Jersey
• Twitter.com/SMCNorthJersey
• #smcnnj
• YouTube.com/SMCNorthJersey
• �ݺ�ߣshare.net/SMCNorthJersey

Newark’s Social Media Stars
• Allison McCartney & Ray Stivala, Newark
Museum
• Josh Balber & Michael Scasserra, NJPAC
• Rebecca Jampol, GlocallyNewark.com

This document outlines the agenda and updates for the Rotaract Club of Mississauga's general meeting on October 9, 2013. Key items discussed include an upcoming Living Lights tree decoration event, a recent road cleanup volunteer activity, plans for guest speakers and a hospital tour. Upcoming social and charity events like a poker tournament and movie night are announced. International service initiatives supporting milk distribution in the Philippines are also mentioned. The next club meeting is scheduled for October 17.

Social Media at NJPACSocial Media Club North Jersey

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The document discusses New Jersey Performing Arts Center's (NJPAC) use of social media to engage patrons and the community. NJPAC uses Facebook, YouTube, and Twitter to raise awareness of its events, provide customer service, marketing and public relations. The goals are to make NJPAC the cultural town square of New Jersey and attract a younger demographic. Statistics on NJPAC's presence and followers on each channel are provided, showing over 4,700 Facebook likes and over 10,000 YouTube channel views. NJPAC also links various social media platforms on its website and uses surveys to gather feedback.

Smc.foursquareSocial Media Club North Jersey

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Foursquare is a location-based social networking website that allows users to "check in" at venues using a mobile device. It has over 2 million users and is growing faster than Twitter was at a similar stage. The co-founder said Foursquare data could enrich search by showing popular places people are going rather than what they are saying online. The document promotes an upcoming event on using Foursquare for business purposes with panelists from PR Newswire, a journalist, and a school boards association.

Social recruiting discussion 42710Social Media Club North Jersey

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Social Media and the Newark MuseumSocial Media Club North Jersey

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This document provides tips for using social media effectively. It discusses determining a strategy and target audience, auditing existing social media profiles, deciding whether to outsource social media tasks, and considering the time commitment involved. It then lists and describes popular social media platforms and recommends growing a platform organically by building content and users over time before promoting it on other channels. Testing performance on different platforms and using other promotional methods like Google AdWords and YouTube videos are also suggested.

GlocallyNewark Social Media PresentationSocial Media Club North Jersey

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GlocallyNewark.com is a blog that provides information about arts, culture, entertainment and food in Newark, NJ. It is written by experienced bloggers who are knowledgeable about what's happening in the city. The blog focuses on promoting Newark's growing social and cultural scene. It was started to fill a need for information about what to do in Newark and to promote the city's lifestyle as part of real estate and economic development. The blog has a large, educated readership and also engages its audience through social media. It generates revenue through advertising and sponsorships.

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Newark Museum's Social Media PlatformSocial Media Club North Jersey

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The Newark Museum began using social media to promote its exhibitions and events after newspaper art critics became freelancers. It launched platforms like Facebook, Twitter, YouTube, and Flickr to directly share information about its programs with a wider audience. The Museum has found that social media allows it to quickly spread its message to people around the world and foster discussion. It uses these channels to post images and videos related to its installations and build communities of arts enthusiasts online.

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Foursquare by M. Elizabeth WilliamsSocial Media Club North Jersey

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Foursquare uses badges and mayorships to tap into human psychology and gamify the user experience. Badges are unlocked for completing tasks and visiting locations, appealing to people's desire to collect items and complete sets. Being mayor of a location provides competition and recognition for frequent visitors. This engagement brings customers back to businesses, which can then use special offers, badges, and mayorships in their marketing to reward loyal users and crowdsource content from top customers.

Location-based Services by Amy VernonSocial Media Club North Jersey

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Foursquare saw significant growth at the SXSWi conference in Austin, gaining over 76,000 new users and accounting for 50% of checkins in Austin even though it is based in New York. While finding friends is currently Foursquare's main purpose, the company is looking to expand into becoming more of a city guide and recommendation service. Badges and the ability to become mayor of a location have proven popular features for users but Foursquare's goal is broader than just gamification elements.

Foursquare 4 Breakfast by David WeinerSocial Media Club North Jersey

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Foursquare is a location-based social networking platform that allows users to check-in at different locations. The document discusses how businesses can use Foursquare to draw in new customers by offering special promotions to users who check-in, increasing awareness of their brand and location. It also notes how Foursquare provides analytics to businesses on customer demographics and check-in patterns to help them better understand customer traffic and marketing opportunities.

Foursquare by Erik EndressSocial Media Club North Jersey

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The document discusses the speaker's background working in various roles in education and technology organizations. It then discusses how geo-marketing and social networking platforms like Foursquare can be leveraged by small businesses and municipalities to better connect with customers and communities. Some key benefits highlighted include measuring advertising effectiveness, gaining customer insights, and providing offers or communications to check-ins.

Using Social Media to Help You Dig for GoldSocial Media Club North Jersey

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The document discusses how to use social media, such as LinkedIn, to help with job searching, recruiting, and personal branding. It recommends connecting with people inside companies you want to work for, sharing information about your experience and skills on LinkedIn, and maintaining a positive online presence. Social media allows you to research companies and find contacts that may help your job search.

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