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Social Media And How
We Got There
Tips and things to think about before during
and after you start.
The Cost Of Social Media
 Is Social Media Free?
 Think first before you jump in.
 Get a strategy in place.
 Who are you marketing to and where are they
 Audit existing Social Media
 Do you need to outsource
 Do you have to build related media e.g. web sites
 Consider your time  To Outsource or Not to Outsource
Social Media?
Which one?
Twitter
Google Buzz
Flickr
delicious
WordPress
YouTube
Linkedin
Blogger
Friendster
MyLife
ScienceStage
MySpace
Flixster
My Heritage
Facebook
Which one it the best
 Grow  Let it build first
 Build content and users
 Build excitement
 Link  Now get the word out
 Always link back to your web site  this goes for eBlast too!
 Look for link sharing with other businesses.
 Cross link all of your Social Media (create a full circle)
 Test  Do research
 Search Google
 Ask friends
 Speak to your demographic
 Start simple and take baby steps
Other ways to get the word
out
 Google AdWords
 For Non-profits its free
 For business its still a great deal
 YouTube
 Do short videos 2-4 minutes
 You dont need videos to create a video
 Photostory  MovieMaker
 WordPress
 Say it with words

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Social Media and the Newark Museum

  • 1. Social Media And How We Got There Tips and things to think about before during and after you start.
  • 2. The Cost Of Social Media Is Social Media Free? Think first before you jump in. Get a strategy in place. Who are you marketing to and where are they Audit existing Social Media Do you need to outsource Do you have to build related media e.g. web sites Consider your time To Outsource or Not to Outsource
  • 19. Which one it the best Grow Let it build first Build content and users Build excitement Link Now get the word out Always link back to your web site this goes for eBlast too! Look for link sharing with other businesses. Cross link all of your Social Media (create a full circle) Test Do research Search Google Ask friends Speak to your demographic Start simple and take baby steps
  • 20. Other ways to get the word out Google AdWords For Non-profits its free For business its still a great deal YouTube Do short videos 2-4 minutes You dont need videos to create a video Photostory MovieMaker WordPress Say it with words