Personal Branding for Entrepreneurs by Karen King

Jan 15, 20133 likes511 views

Personal branding is a requirement for everyone. Branding Pro Karen King shares: Why personal branding is a must-have, Personal branding lessons for business leaders, How to stand out from the competition, A framework for your brand strategy

PERSONAL
BRANDING FOR
ENTREPRENEURS

@KarenKang
#BrandingPays

!
? 2012 Karen Kang All Rights Reserved 1

Content, Not Cosmetics

!
? 2012 Karen Kang All Rights Reserved 2

What Do These Brands
Have in Common?

Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc

? 2012 Karen Kang All Rights Reserved ! 3

Be Bold
Add Value
Evidence
!
? 2012 Karen Kang All Rights Reserved 4

Delivering
Happiness
Zappos and Tony Hseih

Photo source: Inc.com

!
? 2012 Karen Kang All Rights Reserved 5

Vision
Personal Story
Consistent ID
!
? 2012 Karen Kang All Rights Reserved 6

How Can You Stand Out?
Target
Audience Need

What category
can you lead?

Your Strengths
Competition
& Value

!
? 2012 Karen Kang All Rights Reserved 7

Positioning Statement
Goal: __________________________

!
? 2012 Karen Kang All Rights Reserved 8

What’s Your Cake
and Icing?

! 12
? 2012 Karen Kang All Rights Reserved

Book
sale
and
signing
Go for it!
tonight!

! 20
? 2012 Karen Kang All Rights Reserved

The document discusses the importance of personal branding for entrepreneurs. It emphasizes that strong personal brands are built on adding unique value, sharing compelling personal stories and visions, and maintaining a consistent brand identity. Entrepreneurs are encouraged to define their brand strategy by focusing on their core values, brand promises, strengths and personality. Portable branding, content marketing, ecosystem validation, and giving back are presented as ways to engage audiences and brand oneself as an expert. The document stresses that entrepreneurs must take charge of their own brands to guide perceptions, rather than leaving their brands to be defined by others.

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The document discusses the importance of personal branding for entrepreneurs. It emphasizes that strong personal brands are built on adding unique value, sharing compelling personal stories and visions, and maintaining a consistent brand identity. Entrepreneurs are encouraged to define their brand strategy by focusing on their core values, brand promises, strengths and personality. Portable branding, content marketing, ecosystem validation, and giving back are presented as ways to engage audiences and brand oneself as an expert. The document stresses that entrepreneurs must guide their own brands proactively or risk being branded by others.

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Karen Kang, brand strategist, author and CEO of BrandingPays LLC shares her tips for entrepreneurs who need strong personal brands to stand out from the competition for funding, partners, customers and talent. How can the right positioning and branding spell success for you? What's your cake (rational value) and icing (emotional value)? How do you stand out from the crowd? Good career advice for anyone, not just entrepreneurs. Presented at MarketingCamp Silicon Valley 2012. #MCSV Karen's book, BrandingPays, will be available January 15, 2013.

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A brain tumor is a growth of cells in the brain or near it. Brain tumors can happen in the brain tissue. Brain tumors also can happen near the brain tissue. Nearby locations include nerves, the pituitary gland, the pineal gland, and the membranes that cover the surface of the brain. Brain tumors can begin in the brain. These are called primary brain tumors. Sometimes, cancer spreads to the brain from other parts of the body. These tumors are secondary brain tumors, also called metastatic brain tumors. Many different types of primary brain tumors exist. Some brain tumors aren't cancerous. These are called noncancerous brain tumors or benign brain tumors. Noncancerous brain tumors may grow over time and press on the brain tissue. Other brain tumors are brain cancers, also called malignant brain tumors. Brain cancers may grow quickly. The cancer cells can invade and destroy the brain tissue. Brain tumors range in size from very small to very large. Some brain tumors are found when they are very small because they cause symptoms that you notice right away. Other brain tumors grow very large before they're found. Some parts of the brain are less active than others. If a brain tumor starts in a part of the brain that's less active, it might not cause symptoms right away. The brain tumor size could become quite large before the tumor is detected. Brain tumor treatment options depend on the type of brain tumor you have, as well as its size and location. Common treatments include surgery and radiation therapy. Types There are many types of brain tumors. The type of brain tumor is based on the kind of cells that make up the tumor. Special lab tests on the tumor cells can give information about the cells. Your health care team uses this information to figure out the type of brain tumor. Some types of brain tumors usually aren't cancerous. These are called noncancerous brain tumors or benign brain tumors. Some types of brain tumors usually are cancerous. These types are called brain cancers or malignant brain tumors. Some brain tumor types can be benign or malignant. Benign brain tumors tend to be slow-growing brain tumors. Malignant brain tumors tend to be fast-growing brain tumors. Glioblastoma brain tumor Glioblastoma Enlarge image Child with a medulloblastoma brain tumor Medulloblastoma Enlarge image Acoustic neuroma, a benign tumor on the nerves leading from the inner ear to the brain Acoustic neuroma (vestibular schwannoma) Enlarge image Types of brain tumors include: Gliomas and related brain tumors. Gliomas are growths of cells that look like glial cells. The glial cells surround and support nerve cells in the brain tissue. Types of gliomas and related brain tumors include astrocytoma, glioblastoma, oligodendroglioma and ependymoma. Gliomas can be benign, but most are malignant. Glioblastoma is the most common type of malignant brain tumor. Choroid plexus tumors. Choroid plexus tumors start in cells that make the fluid that surrounds the bra

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3. What Do These Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc ? 2012 Karen Kang All Rights Reserved ! 3

9. Positioning Statement Example For ?Investors Who ?are ?concerned ?about ?compe44on ?and ? commodi4za4on ?in ?online ?retail ? I’m ?a ?visionary ?CEO ?of ?an ?online ?retailer ?whose ? unique ?brand ?is ?built ?on ?a ?happy ?corporate ? culture ?and ?awesome ?customer ?service ? That ?achieves ?consistent ?growth ?and ? ? pro?tability ?with ?empowered ?employees ?who ? delight ?our ?customers. ? Unlike ?our ?compe4tors, ?we ?have ?the ?highest ? employee ?sa4sfac4on ?& ?brand ?loyalty ?ra4ngs. ? ! ? 2012 Karen Kang All Rights Reserved 9

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