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LinkedIn Training
Wednesday 15 February 2012 – Hillington




             © Perceptive Partners Ltd 2012
      .                                       1
Track Record

 Expert advice from experienced professionals
 Strong track record in construction, technology and
  communications




                     © Perceptive Partners Ltd 2012
                                                        2
Clients




          © Perceptive Partners Ltd 2012
                                           3
Why are you interested in your personal
profile?




              © Perceptive Partners Ltd 2012
                                               4
Why social media now?

 Tough environment
 Limited marketing budgets
 Limited time
 Building trust and relationships never more important




                     © Perceptive Partners Ltd 2012
                                                          5
Risks If Not Involved

 Burying head in the sand – conversation happening
  anyway
 Miss opportunity
 Be seen as out of touch/old fashioned
 Your network of contacts taken by someone else




                     © Perceptive Partners Ltd 2012
                                                      6
© Perceptive Partners Ltd 2012
                                 7
© Perceptive Partners Ltd 2012
                                 8
Managing the message - Brand Promise


        Impact on customers?
           One sentence?




             © Perceptive Partners Ltd 2012
                                              9
What’s already being said about you?


       www.Google.com/alerts
            www.pipl.com




             © Perceptive Partners Ltd 2012
                                              10
Strategy




           © Perceptive Partners Ltd 2012
                                            11
Profile Picture




                  © Perceptive Partners Ltd 2012
                                                   12
Audience

 Who?
 Where?
 What’s interesting to them?




                    © Perceptive Partners Ltd 2012
                                                     13
Managing your network




             © Perceptive Partners Ltd 2012
                                              14
Connections

 Number of connections
 Finding connections with LinkedIn
 From your network and beyond – offline contacts too




                    © Perceptive Partners Ltd 2012
                                                        15
Connections




              © Perceptive Partners Ltd 2012
                                               16
Connections




              © Perceptive Partners Ltd 2012
                                               17
Groups

 Reach beyond own network for research and relevant
  prospects
 Build network with relevant audience
 Finger on pulse
 Build own community




                    © Perceptive Partners Ltd 2012
                                                       18
Worst LinkedIn clangers
 Old/duplicate profile
 Selling only
 Default messages
 CV
 Photo
 Profile
 Silver bullet
 Silos




                      © Perceptive Partners Ltd 2012
                                                       19
Top tips

 Google
 Check privacy settings
 Supercharge face to face
 Clear strategy
 Relationship tool
 Know your audience
 Use as a showcase
 Time management


                      © Perceptive Partners Ltd 2012
                                                       20
Suggested next steps

 Agree strategy
 Clear objectives, key messages, audiences
 Evaluation
 Implement necessary changes
 Training
http://www.skillsdevelopmentscotland.co.uk/flexible-
  training




                     © Perceptive Partners Ltd 2012
                                                       21
Twitter @perceptivecomms


         julie@perceptivepartners.co.uk
         www.perceptivepartners.co.uk


               Suggested reading

http://www.perceptivepartners.co.uk/social-media-
          useful-background-reading.php



                 © Perceptive Partners Ltd 2012
                                                    22
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Hillington Innovation Masterclass – How to supercharge your profile on Linkedin, Feb 2012.

  • 1. LinkedIn Training Wednesday 15 February 2012 – Hillington © Perceptive Partners Ltd 2012 . 1
  • 2. Track Record  Expert advice from experienced professionals  Strong track record in construction, technology and communications © Perceptive Partners Ltd 2012 2
  • 3. Clients © Perceptive Partners Ltd 2012 3
  • 4. Why are you interested in your personal profile? © Perceptive Partners Ltd 2012 4
  • 5. Why social media now?  Tough environment  Limited marketing budgets  Limited time  Building trust and relationships never more important © Perceptive Partners Ltd 2012 5
  • 6. Risks If Not Involved  Burying head in the sand – conversation happening anyway  Miss opportunity  Be seen as out of touch/old fashioned  Your network of contacts taken by someone else © Perceptive Partners Ltd 2012 6
  • 9. Managing the message - Brand Promise Impact on customers? One sentence? © Perceptive Partners Ltd 2012 9
  • 10. What’s already being said about you? www.Google.com/alerts www.pipl.com © Perceptive Partners Ltd 2012 10
  • 11. Strategy © Perceptive Partners Ltd 2012 11
  • 12. Profile Picture © Perceptive Partners Ltd 2012 12
  • 13. Audience  Who?  Where?  What’s interesting to them? © Perceptive Partners Ltd 2012 13
  • 14. Managing your network © Perceptive Partners Ltd 2012 14
  • 15. Connections  Number of connections  Finding connections with LinkedIn  From your network and beyond – offline contacts too © Perceptive Partners Ltd 2012 15
  • 16. Connections © Perceptive Partners Ltd 2012 16
  • 17. Connections © Perceptive Partners Ltd 2012 17
  • 18. Groups  Reach beyond own network for research and relevant prospects  Build network with relevant audience  Finger on pulse  Build own community © Perceptive Partners Ltd 2012 18
  • 19. Worst LinkedIn clangers  Old/duplicate profile  Selling only  Default messages  CV  Photo  Profile  Silver bullet  Silos © Perceptive Partners Ltd 2012 19
  • 20. Top tips  Google  Check privacy settings  Supercharge face to face  Clear strategy  Relationship tool  Know your audience  Use as a showcase  Time management © Perceptive Partners Ltd 2012 20
  • 21. Suggested next steps  Agree strategy  Clear objectives, key messages, audiences  Evaluation  Implement necessary changes  Training http://www.skillsdevelopmentscotland.co.uk/flexible- training © Perceptive Partners Ltd 2012 21
  • 22. Twitter @perceptivecomms julie@perceptivepartners.co.uk www.perceptivepartners.co.uk Suggested reading http://www.perceptivepartners.co.uk/social-media- useful-background-reading.php © Perceptive Partners Ltd 2012 22