For the past 6 years I have been working as digital marketing manager focusing on a specific professional philosophy:the future of digital marketing is based on a measurable profit approach, not just on likes, tweets and shares. Working for Gruppo My and Ballsystem I had chance to transform my working philosophy into measurable results in terms of revenues. Regarding digital marketing, I strongly believe that measurable results rarely derive from fortuna; they are a direct consequence of constant professional training, continuous testing, new strategies implementation and more importantly, daily team work. I believe that a professional career in digital marketing is just like digital mar...