Athens Yoga Institute.li
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This document outlines a marketing strategy for Athens Yoga Institute. It recommends increasing the yoga school's brand awareness and online presence through consistent branding and messaging across social media platforms like Facebook and Instagram. Suggestions include creating educational yet engaging content like poses of the week and wellness tips. The strategy aims to boost class signups and engage key audiences like women aged 20-50 who enjoy a healthy lifestyle. Goals and budgets are established to measure the strategy's effectiveness over time.
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Chapter 6
Why use intervention strategies?
Intervention strategies based on a sound theoretical framework
offer the greatest potential for
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Interventions may not directly change behavior, but they can modify one or more PA determinants (which can, in turn, increase PA)
2
PA Intervention Approaches
Change knowledge and attitudes about benefits of and opportunities for PA
Informational Approaches
Teaches behavioral management skills needed for adoption and maintenance
Behavioral Approaches
Creating social environments to facilitate and enhance behavior change
Social Approaches
Change structure of physical and organizational environment to provide safe, attractive and convenient places for PA
Environmental and policy approaches
Behavioral Approaches
Teach BEHAVIORAL SKILLS to adopt and adhere to an exercise regimen
Techniques taught through some form of counseling intervention
Behavioral Skills
Recognize/manage situations that can sabotage progress
Recognize cues and opportunities for PA
Develop strategies to maintain PA levels
Develop strategies to prevent relapse
Behavioral Interventions
5
Behavioral Technique: The Exercise Contract
Assess current level of fitness
Create SMART Goal
Detail actions to achieve goal
Action Planning
Determine fitness level: Fitness assessment
Quantify exercise goal:
Write SMART goal, short term goals
Action Plan:
Use FITT Principle; implementation intentions
Track Progress: Self-Monitoring & Self reinforcement.
Relapse Prevention: Avoiding abstinence violation effect
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Motivational Tool
A clear target
Feedback
self-efficacy
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Step by step guidance
Clarifies expectations
Provider-Client understanding
Potential benefits and risks of goal setting
Consider your approach
Benefits
Enhances focus and concentration
Risks
Goal setting might create a ceiling on performance
Boosts self-confidence
Helps prevent or manage stress
Creates a positive mental attitude
Increase intrinsic motivation to excel
Improve the quality of practice by making training more challenging
Enhance playing skill, techniques, and strategies
Improve overall performance
Fixation on goals may encourage shortcuts or drastic measures to get there
E.g. Client with weight loss goals fasts for 2 days before evaluation day
Goals can take the fun out of fitness
If this is true, you need to re-evaluate program
Stay away from no pain no gain principle
Every moment of exercising does not have to include monitoring, evaluation of whether or not goals are getting met, etc.
I am going to lose weight.
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Recognize cues and opportunities for PA
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Assess current level of fitness
Create SMART Goal
Detail actions to achieve goal
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Write SMART goal, short term goals
Action Plan:
Use FITT Principle; implementation intentions
Track Progress: Self-Monitoring & Self reinforcement.
Relapse Prevention: Avoiding abstinence violation effect
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Motivational Tool
A clear target
Feedback
self-efficacy
Roadmap
Step by step guidance
Clarifies expectations
Provider-Client understanding
Potential benefits and risks of goal setting
Consider your approach
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Enhances focus and concentration
Risks
Goal setting might create a ceiling on performance
Boosts self-confidence
Helps prevent or manage stress
Creates a positive mental attitude
Increase intrinsic motivation to excel
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Enhance playing skill, techniques, and strategies
Improve overall performance
Fixation on goals may encourage shortcuts or drastic measures to get there
E.g. Client with weight loss goals fasts for 2 days before evaluation day
Goals can take the fun out of fitness
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Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!Rose flower file backlink submission.pptx
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includes how to make a marketing plan for a product marketing what is Digital Marketing For beginners
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This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
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In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.What is WhatsApp Marketing Strategies for Business Success.pdf
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This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
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Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
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- 1. ATHENS YOGA INSTITUTE B E S T G R O U P E V E R : C A R O L I N E D . , K A T H E R I N E M . , C H A R L Y N . , B E L L A N . , S A M A N T H A S . , I V I E T .
- 2. 油Analyzing and bettering油AYI's油current marketing tactics and strategies PURPOSE
- 3. TABLE OF CONTENTS 1.WHAT IS AYI? 2. THE PROBLEM 3. MARKETING COMMUNICATION STRATEGY 4. TARGET AUDIENCE 5. COMPETITORS 6. MESSAGING STRATEGY 7. BUDGET 8. MEASUREMENT 9. NEXT STEPS 1O. QUESTIONS
- 4. WHAT IS ATHENS YOGA INSTITUTE? An avenue in Athens for yoga enthusiasts to obtain certification to be a yoga instructor 200hr and 300hr programs, as well as workshops Owned by Shannon Ball and Anne Ethier油
- 5. Lack of brand awareness and social media platforms油 Have outdated Instagram No Facebook at all THE PROBLEM
- 6. MARKETING COMMUNICATIONS STRATEGY CREATE A COHESIVE DIGITAL PRESENCE ALIGNED WITH THE BRAND IMAGE TO INCREASE BRAND AWARENESS 1. INCREASE CUSTOMER ENGAGEMENT 2. ENHANCE POSITIVE BRAND IMAGE 3. GROW ONLINE TRAFFIC
- 7. TARGET AUDIENCE Conducted research through surveys, interviews and Mintel Women, aged 20 - 50 College students to yoga enthusiasts Enjoy a healthy and fit lifestyle Have the time and the income 2
- 8. PERSONAS Stay at home mom Has always valued health and self- care Has always done yoga for me time to center herself and keep herself grounded with a house full of kids Junior油at UGA Took first yoga class at the gym, ended up integrating yoga into her daily life Staying in Athens this summer for a couple of classes, doesnt have a job SUSAN: 40 YEARS OLD EMILY: 22 YEARS OLD PERSONAS
- 9. COMPETITORS
- 11. Affective strategies to enhance油油likability油and recall Light colors, bright images油 Relaxing油 Consistent across platforms Educational vs sales HOW DO WE SPEAK TO THEM? 1
- 12. Create and build a Facebook Start utilizing油Instagram油 WHERE DO WE REACH THEM? Pose of the week Weekly mental health/wellness tips油 Spotlighting program graduates CONTENT SUGGESTIONS
- 14. Management establishes a ratio of advertising to sales or market share Larger investment at the start, less expensive over time BUDGET PAYOUT PLANNING BUDGET
- 15. GOALS & KPIS Get 100 followers in 6 months Get a review from half of program graduates in first 3 months Increase followers by 10% in 6 months INCREASE CLASS SIGNUPS BY 10% IN FIRST YEAR FACEBOOK INSTAGRAM
- 16. NEXT STEPS CREATE AN ALL ENCOMPASSING BRAND GUIDE BASED ON OUR SUGGESTIONS CAPITALIZE ON 5 POINTS YOGA PARTNERSHIP BLOG FEATURE PAID SEARCH
- 17. Increase brand awareness Build a Facebook Utilize both Facebook and Instagram Consistent brand image and messaging across platforms SUMMARY
- 18. QUESTIONS?
- 19. BIBLIOGRAPHY 1. Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Six ed., Pearson Education Limited, 2014. 2. Macke, Dana. Exercise Trends - US - October 2016. Exercise Trends - US - October 2016, academic.mintel.com.proxy- remote.galib.uga.edu/display/747876/#.油