Worked with a team of 5 to create a measurement and implementation strategy for a Google Grant for a local nonprofit in Digital Marketing Analytics class at UGA.
There is $17 billion in "stuff" that people would be happy to give away. iDonate translates that stuff into cash for nonprofits. Here are details on this opportunity.
The document describes several proposed online tools to improve charity and philanthropic efforts: 1) A tool to track donated money from donor to recipient. 2) A way for similar nonprofits to pool resources. 3) A campaign generator to lower online marketing costs. 4) A tool allowing donors to specify disasters and donate efficiently. It also discusses leveraging social networks to strengthen relationships between donors, nonprofits and recipients.
Party Data Management System and Web Presencemralalper
?
This document describes online tools for political parties and candidates to manage campaigns and constituencies. It notes that in 2012, President Obama raised $690 million online with an average donation of $156. 50% of donations during that election cycle came online. The tools allow organizations to centralize efforts, accept online donations, engage supporters through social media, and expand get-out-the-vote efforts. Data is integrated across levels from local to federal for accurate constituent information.
The document summarizes a proposed social media platform called Look@MyCandidate that aims to empower political candidates, organizers, and voters. It would provide tools for one-on-one voter engagement, location-specific messaging, fundraising, and livestreaming. The platform seeks to serve underfunded candidates and increase civic participation. It expects over 10 million users by 2020 and forecasts revenues of over $15 million that year primarily from recurring fees and advertising. The proposal pitches it as a promising investment opportunity to impact elections and communities.
7 Steps to Getting Grant Funding (Handout)Bloomerang
?
https://bloomerang.co/resources/webinars/
Margit Brazda Poirier, GPC, M.S. will share the exact seven steps that helped her raise over $20MM in grant funding for her clients so that you can do it too!
This document summarizes new fundraising features from Boundless Fundraising called Boundless Fundraising Social. It allows organizations to integrate social fundraising into their participant centers through Facebook, LinkedIn, Twitter and email. This enables participants to fundraise across multiple social channels through scheduled messages, personalized messages they can send, and thanking donors. Organizations have raised over $600 million using Boundless' existing fundraising apps. The new social features are aimed at making fundraising even easier for participants and helping organizations engage donors where they are on social media. A beta launch is planned for April with general availability starting in May.
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
?
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
?
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Loyalty Games 2014 Finals Case Study PresentationDave Neuman
?
Presentation of World Vision case study recommendations for customer engagement, loyalty recognition, and gamification as part of the finals competition of the Loyalty Games 2014.
donasity is a Jacksonville-based company founded by Oliver G. Brown V and James D. Healy to make online giving easier through a cloud-based portal. Their platform supports donors, non-profits, and fundraisers by enhancing the online giving experience. donasity offers a dual vertical platform for both non-profits and crowdfunding, charging only donors a 4.95% transaction fee with no additional costs for non-profits or fundraisers. The presentation outlines donasity's competitive advantages over other online giving platforms in offering a lower-cost, bilingual, and dual vertical solution.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
?
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
Digital fundraising has transformed the landscape for nonprofits, offering innovative ways to connect with supporters and generate much-needed funds. As technology continues to advance, organizations are discovering that traditional fundraising methods may not be enough to meet their goals. The need for effective digital strategies is more pressing than ever.
Imagine reaching potential donors across the globe while sharing your mission at the click of a button. This potential is what makes digital fundraising such an exciting frontier. By harnessing online tools and platforms, nonprofits can engage their communities in new and meaningful ways.
Visit-https://www.centreforfundraising.com/solution/digital-fundraising
The document proposes marketing campaigns and developing a donor portal to promote smarter charitable giving. A traditional and social media campaign would raise awareness on evaluating nonprofit performance. The donor portal would aggregate and standardize nonprofit data, allow filtering by donor preferences, and include review and comparison features. The goal is to direct the $45 billion donated by individuals annually towards higher impact organizations. A premium version for financial planners could offer training and tools to advise clients on philanthropy.
Influence the Cause aims to create an easy platform for anyone to support causes through time, money or energy donations. Their system provides non-profits tools to manage donors and campaigns more effectively through automated marketing and data analysis. Key features include customizable landing pages, social media integration, a pledging system to expand support networks, and smart campaign technology to engage donors over time based on analyzed behaviors. Security is ensured through Microsoft Azure hosting and various encryption methods.
Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
?
狠狠撸s from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
This document discusses how marketing automation can help nonprofits improve donor communication and fundraising. It notes that mass emails are ineffective and donors prefer personalized, tailored communication. It then outlines features of Lead Liaison's marketing automation platform that can help with personalization, automation, omni-channel fundraising through email, social media, paid ads, search engine optimization, texting, offline letters, and event management. It also discusses tools for analytics, tracking donors, and understanding nonprofit terminology.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
The Heart Foundation is a non-profit organization that funds cardiovascular research and provides health information and support for those with heart disease. Their Go Red for Women campaign to raise awareness and funds for women's heart health was experiencing declining participation and donations. Digital Logic developed a 12-step automated email customer journey to educate donors about hosting fundraising events and drive donations. This resulted in a 37% increase in conversions and a 49% increase in pledged donations, making it the most successful Go Red for Women campaign.
The Heart Foundation is a non-profit organization that funds cardiovascular research and provides health information and support for those with heart disease. Their Go Red for Women campaign to raise awareness and funds for women's heart health was experiencing declining participation and donations. Digital Logic developed a 12-step automated email customer journey to educate donors about hosting fundraising events and drive donations for the campaign. This resulted in a 37% increase in conversions and a 49% increase in pledged donations, making it the most successful Go Red for Women campaign.
This document provides information on social media marketing strategies and planning. It discusses how to coordinate marketing, PR, and social media plans. It also outlines how to create an effective social networking plan, including defining objectives, profiling the target audience, setting a timeline, outlining topics of interest, building awareness, and tracking metrics. Finally, it discusses the "6C's of Social Media" - Conversation, Contribution, Collaboration, Connection, Community, and Commerce.
Social media metrics for event sponsorships: a new performance measurement sy...Matteo Balzarini
?
This document provides background information on Crowdsight, a company developing a mobile contest platform for sponsors at live events. It outlines Crowdsight's situation, including its product offering, target personas, competitors, and marketing problem. Specifically, Crowdsight is developing a beta of its platform and needs to understand what analytics data to display to sponsors on their dashboard to best inform them of contest performance and value. The research presented will investigate sponsors' analytics needs and propose new metrics to improve Crowdsight's offering and competitive advantage.
Strategic Social Networking for Fundraising4Good.org
?
Learn how to improve the return on investment from your social media campaign after incorporating a complete communications plan.
Takeaways:
- Understand the background of social media in fundraising.
- Discover whether a strategic social media campaign is right for your organization.
- Answer the seven most important questions before starting your plan.
- Learn which initiatives to focus resources on as well as which to avoid.
- Find out whether email is still a viable communication and how to use it.
- Identify when is the time to upgrade to a new online platform.
Mastering Virtual Fundraising: From Peer-to-Peer Campaigns to Engaging EventsiConnectXSolutions
?
Join the virtual fundraising revolution! Our blog delves into the rising trend of online donations platforms and peer-to-peer fundraising. Gain valuable insights into creating engaging content, selecting user-friendly platforms, and effectively promoting virtual events for nonprofit success.
Samantha Snyder's resume summarizes her relevant skills and work experience for marketing positions. She has internship experience in media planning, digital marketing, and social media marketing. Snyder assisted with tasks like social media monitoring, performance analysis, auditing marketing campaigns, and growing social media followers. Her education includes a BBA in Marketing and Management from the University of Georgia Terry College of Business with a 3.49 GPA and expected graduation in May 2018. She is proficient with various marketing tools and platforms.
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
?
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
?
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Loyalty Games 2014 Finals Case Study PresentationDave Neuman
?
Presentation of World Vision case study recommendations for customer engagement, loyalty recognition, and gamification as part of the finals competition of the Loyalty Games 2014.
donasity is a Jacksonville-based company founded by Oliver G. Brown V and James D. Healy to make online giving easier through a cloud-based portal. Their platform supports donors, non-profits, and fundraisers by enhancing the online giving experience. donasity offers a dual vertical platform for both non-profits and crowdfunding, charging only donors a 4.95% transaction fee with no additional costs for non-profits or fundraisers. The presentation outlines donasity's competitive advantages over other online giving platforms in offering a lower-cost, bilingual, and dual vertical solution.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
?
The document outlines strategies for crafting an effective nonprofit video strategy, including thinking strategically about goals and messages, training staff in digital storytelling, and planning videos with clear objectives and intended audiences. It provides examples from organizations like Refugees International that used videos successfully in advocacy campaigns. Measuring outcomes like donations, views, and increased website traffic is important for determining a video strategy's success.
Digital fundraising has transformed the landscape for nonprofits, offering innovative ways to connect with supporters and generate much-needed funds. As technology continues to advance, organizations are discovering that traditional fundraising methods may not be enough to meet their goals. The need for effective digital strategies is more pressing than ever.
Imagine reaching potential donors across the globe while sharing your mission at the click of a button. This potential is what makes digital fundraising such an exciting frontier. By harnessing online tools and platforms, nonprofits can engage their communities in new and meaningful ways.
Visit-https://www.centreforfundraising.com/solution/digital-fundraising
The document proposes marketing campaigns and developing a donor portal to promote smarter charitable giving. A traditional and social media campaign would raise awareness on evaluating nonprofit performance. The donor portal would aggregate and standardize nonprofit data, allow filtering by donor preferences, and include review and comparison features. The goal is to direct the $45 billion donated by individuals annually towards higher impact organizations. A premium version for financial planners could offer training and tools to advise clients on philanthropy.
Influence the Cause aims to create an easy platform for anyone to support causes through time, money or energy donations. Their system provides non-profits tools to manage donors and campaigns more effectively through automated marketing and data analysis. Key features include customizable landing pages, social media integration, a pledging system to expand support networks, and smart campaign technology to engage donors over time based on analyzed behaviors. Security is ensured through Microsoft Azure hosting and various encryption methods.
Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
?
狠狠撸s from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
This document discusses how marketing automation can help nonprofits improve donor communication and fundraising. It notes that mass emails are ineffective and donors prefer personalized, tailored communication. It then outlines features of Lead Liaison's marketing automation platform that can help with personalization, automation, omni-channel fundraising through email, social media, paid ads, search engine optimization, texting, offline letters, and event management. It also discusses tools for analytics, tracking donors, and understanding nonprofit terminology.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
The Heart Foundation is a non-profit organization that funds cardiovascular research and provides health information and support for those with heart disease. Their Go Red for Women campaign to raise awareness and funds for women's heart health was experiencing declining participation and donations. Digital Logic developed a 12-step automated email customer journey to educate donors about hosting fundraising events and drive donations. This resulted in a 37% increase in conversions and a 49% increase in pledged donations, making it the most successful Go Red for Women campaign.
The Heart Foundation is a non-profit organization that funds cardiovascular research and provides health information and support for those with heart disease. Their Go Red for Women campaign to raise awareness and funds for women's heart health was experiencing declining participation and donations. Digital Logic developed a 12-step automated email customer journey to educate donors about hosting fundraising events and drive donations for the campaign. This resulted in a 37% increase in conversions and a 49% increase in pledged donations, making it the most successful Go Red for Women campaign.
This document provides information on social media marketing strategies and planning. It discusses how to coordinate marketing, PR, and social media plans. It also outlines how to create an effective social networking plan, including defining objectives, profiling the target audience, setting a timeline, outlining topics of interest, building awareness, and tracking metrics. Finally, it discusses the "6C's of Social Media" - Conversation, Contribution, Collaboration, Connection, Community, and Commerce.
Social media metrics for event sponsorships: a new performance measurement sy...Matteo Balzarini
?
This document provides background information on Crowdsight, a company developing a mobile contest platform for sponsors at live events. It outlines Crowdsight's situation, including its product offering, target personas, competitors, and marketing problem. Specifically, Crowdsight is developing a beta of its platform and needs to understand what analytics data to display to sponsors on their dashboard to best inform them of contest performance and value. The research presented will investigate sponsors' analytics needs and propose new metrics to improve Crowdsight's offering and competitive advantage.
Strategic Social Networking for Fundraising4Good.org
?
Learn how to improve the return on investment from your social media campaign after incorporating a complete communications plan.
Takeaways:
- Understand the background of social media in fundraising.
- Discover whether a strategic social media campaign is right for your organization.
- Answer the seven most important questions before starting your plan.
- Learn which initiatives to focus resources on as well as which to avoid.
- Find out whether email is still a viable communication and how to use it.
- Identify when is the time to upgrade to a new online platform.
Mastering Virtual Fundraising: From Peer-to-Peer Campaigns to Engaging EventsiConnectXSolutions
?
Join the virtual fundraising revolution! Our blog delves into the rising trend of online donations platforms and peer-to-peer fundraising. Gain valuable insights into creating engaging content, selecting user-friendly platforms, and effectively promoting virtual events for nonprofit success.
Samantha Snyder's resume summarizes her relevant skills and work experience for marketing positions. She has internship experience in media planning, digital marketing, and social media marketing. Snyder assisted with tasks like social media monitoring, performance analysis, auditing marketing campaigns, and growing social media followers. Her education includes a BBA in Marketing and Management from the University of Georgia Terry College of Business with a 3.49 GPA and expected graduation in May 2018. She is proficient with various marketing tools and platforms.
This document outlines a marketing strategy for Athens Yoga Institute. It recommends increasing the yoga school's brand awareness and online presence through consistent branding and messaging across social media platforms like Facebook and Instagram. Suggestions include creating educational yet engaging content like poses of the week and wellness tips. The strategy aims to boost class signups and engage key audiences like women aged 20-50 who enjoy a healthy lifestyle. Goals and budgets are established to measure the strategy's effectiveness over time.
The document summarizes The Giving Kitchen, a non-profit organization that provides emergency assistance to restaurant workers in Atlanta. It introduces the team, describes the organization's mission and values, and outlines strategies and creative concepts to increase donations and awareness. Key goals are to become the top-of-mind nonprofit in the Atlanta restaurant community and increase donations to keep up with grant utilization. The proposed strategies target regular restaurant patrons and industry employees through social media campaigns, paid search, influencers, and community activation initiatives.
Samantha Snyder is a marketing student at the University of Georgia expected to graduate in May 2018. She has relevant work experience in media planning, digital marketing, social media management, and business operations. She has interned at advertising, ecommerce, and event planning companies where she performed tasks such as social media monitoring, media planning, product auditing, and relationship building. Snyder also runs her own student study materials business and is involved in campus organizations such as the American Marketing Association and UGA Miracle.
Class project for Digital Marketing Analytics. Presented with scenario and asked to compare and chose which email automation program best suited the needs of Alan's.
The truth behind the numbers: spotting statistical misuse.pptxandyprosser3
?
As a producer of official statistics, being able to define what misinformation means in relation to data and statistics is so important to us.
For our sixth webinar, we explored how we handle statistical misuse especially in the media. We were also joined by speakers from the Office for Statistics Regulation (OSR) to explain how they play an important role in investigating and challenging the misuse of statistics across government.
Boosting MySQL with Vector Search Scale22X 2025.pdfAlkin Tezuysal
?
As the demand for vector databases and Generative AI continues to rise, integrating vector storage and search capabilities into traditional databases has become increasingly important. This session introduces the *MyVector Plugin*, a project that brings native vector storage and similarity search to MySQL. Unlike PostgreSQL, which offers interfaces for adding new data types and index methods, MySQL lacks such extensibility. However, by utilizing MySQL's server component plugin and UDF, the *MyVector Plugin* successfully adds a fully functional vector search feature within the existing MySQL + InnoDB infrastructure, eliminating the need for a separate vector database. The session explains the technical aspects of integrating vector support into MySQL, the challenges posed by its architecture, and real-world use cases that showcase the advantages of combining vector search with MySQL's robust features. Attendees will leave with practical insights on how to add vector search capabilities to their MySQL
Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures Data Science Lectures
Design Data Model Objects for Analytics, Activation, and AIaaronmwinters
?
Explore using industry-specific data standards to design data model objects in Data Cloud that can consolidate fragmented and multi-format data sources into a single view of the customer.
Design of the data model objects is a critical first step in setting up Data Cloud and will impact aspects of the implementation, including the data harmonization and mappings, as well as downstream automations and AI processing. This session will provide concrete examples of data standards in the education space and how to design a Data Cloud data model that will hold up over the long-term as new source systems and activation targets are added to the landscape. This will help architects and business analysts accelerate adoption of Data Cloud.
Relationship between Happiness & LifeQuality .pdfwrachelsong
?
There a lot of studies showing the correlation between GDP by country and average life satisfcation. Usually, most countries with higher GDP tend to have higher average life satisfaction scores. Inspired by this findings, I began to wonder.. 'What other aspects of life significantly contribute to happiness?' Specifically, we wanted to explore which quality of life indicators have a significant relationship with the happiness scores of different regions.
Research Question : Which quality of life indicators have a significant relationship with the happiness score among different regions?
To address this question, we decided to investigate various factors that might influence happiness, including economic stability, health, social support, and more.
Optimizing Common Table Expressions in Apache Hive with CalciteStamatis Zampetakis
?
In many real-world queries, certain expressions may appear multiple times, requiring repeated computations to construct the final result. These recurring computations, known as common table expressions (CTEs), can be explicitly defined in SQL queries using the WITH clause or implicitly derived through transformation rules. Identifying and leveraging CTEs is essential for reducing the cost of executing complex queries and is a critical component of modern data management systems.
Apache Hive, a SQL-based data management system, provides powerful mechanisms to detect and exploit CTEs through heuristic and cost-based optimization techniques.
This talk delves into the internals of Hive's planner, focusing on its integration with Apache Calcite for CTE optimization. We will begin with a high-level overview of Hive's planner architecture and its reliance on Calcite in various planning phases. The discussion will then shift to the CTE rewriting phase, highlighting key Calcite concepts and demonstrating how they are employed to optimize CTEs effectively.
CloudMonitor - Architecture Audit Review February 2025.pdfRodney Joyce
?
CloudMonitor FinOps is now a Microsoft Certified solution in the Azure Marketplace. This little badge means that we passed a 3rd-party Technical Audit as well as met various sales KPIs and milestones over the last 12 months.
We used our existing Architecture docs for CISOs and Cloud Architects to craft an Audit Response - I've shared it below to help others obtain their cert.
Interestingly, 90% of our customers are in the USA, with very few in Australia. This is odd as the first thing I hear in every meetup and conference, from partners, customers and Microsoft, is that they want to optimise their cloud spend! But very few Australian companies are using the FinOps Framework to lower Azure costs.
A Relative Information Gain-based Query Performance Prediction Framework with...suchanadatta3
?
To improve the QPP estimate for neural models, we propose to use additional information from a set of queries that express a similar information need to the current one (these queries are called variants). The key idea of our proposed method, named Weighted Relative Information Gain (WRIG), is to estimate the performance of these variants, and then to improve the QPP estimate of the original query based on the relative differences with the variants. The hypothesis is that if a query’s estimate is significantly higher than the average QPP score of its variants, then the original query itself is assumed (with a higher confidence) to be one for which a retrieval model works well.
Developing a Music Distribution Plan for Bri La Pelúairramos8843
?
Project Safe AdWords Plan
2. Project Safe is a 501c3 non profit organization
working to end domestic violence through
prevention and educational programs, crisis
intervention, ongoing supportive services for
survivors of domestic violence and their
children, and advocacy/ systems change work
in our community.
3. To educate the public about domestic
violence, help those affected by
domestic abuse, fundraise for the
organization, and recruit volunteers for
the women's shelter
5. (1) donate (2) sign up to volunteer (3) calling/reaching out for help (4)
signing up to attend an event/purchasing a ticket (5) signing up for the
email list (6) watch a video (7) read blog posts
6. Macro-Conversions:
-Click "call" link on website
Micro-Conversions:
-Click "Details" to learn more
about organization
-Click outbound links in
"Domestic Violence" tab
Macro-Conversions:
-Donate funds via "Donate" tab
Micro-Conversions:
-Download "Project Safe Shelter
Supply Needs" PDF in "Constant
Shelter Supply Needs" tab
Macro-Conversions:
-Submit volunteer application
Micro-Conversions:
-Download "Project Safe
Volunteer Application" PDF
Landing Page: http://www.project
safe.org/ways-to-donate/
volunteer/ate/donate/
Landing Page: http://www.project-
safe.org/about-us/
Landing Page: http://www.project-
safe.org/ways-to-donate/donate/
9. We recommend immediate implementation of the
measurement strategy detailed throughout this
presentation. This is done by establishing both
macro and micro goals, identifying target audiences
and key metrics, and understanding the
functionality of the main pages of Project Safe's
website. The next step will be to implement the
following AdWords campaign, which will be detailed
in the proceeding Investment Strategy.
11. The primary goal of AdWords
marketing will be to generate
awareness, while the secondary goal
will be to drive traffic to volunteer
opportunity web pages.
12. There will be a total of four Search Network
campaigns that will be run within a 20 mile
radius of Athens, Georgia. They will have a
manual CPC bid strategy. The campaigns
will concentrate on volunteering, financial
donations, general issue awareness, and
resources available.
20. We propose that the goals detailed in the
Measurement Strategy be evaluated in relation
to the AdWords Campaign investment and
expected overall benefit.