ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
CASE STUDY
Givenchy & Kenzo & Bar kod shop Montenegro event
Objectives
Promote and create visibility for Givenchy & Kenzo perfumes. Trought this promotion
increase brand awareness and improve the Bar kod shop perfumery image.
Strategy
1. Creation of a Native Ad Campaign with influencers to promote Givenchy & Kenzo
perfumes through a unique experience.
2. Amplification to the targeted audience on Facebook & Instagram
Targetaudience
Women & Men, between 18 to 55 years
HOW
Weorganizedsmallandat thesametimecloseandfriendly
eventforinfluencers,fashionbloggersandfashion
magazines.
During the event, regional ambassadors of the Givenchy &
Kenzo brands, as a hosts, were on disposal for all guests
questions.
Publications
• 4 articles in magazines (online and printed editions)
• 5 articles on lifestyle and fashion blogs
• 10 IG story
• 4 FB posts/story
• 10 IG wall posts
Impression 33.4K
Organic reach 22.7K
engagement 4.3K
Total reads 3.6K
Clicks 1.9K
Global Performances
Influencer Marketing Campaign
Methodology
DataPublishing
Using available technology and
metrics we identify, analyze, and
after that
contact influencers at
scale.
Amplifying
Relaying the best
performing content to
the right target
audience.
Publications Example
Instagram
Milena Pajovic
Location: Montenegro
Category: Fashion and lifestyle
12.2K followers
Andrijasević Nina
Location: Montenegro
Category: Cosmetics and make up artist
3.5K friends&followers
2.1 K+ followers
Instagram
Blog
Kana Tomašević
Location: Montenegro
Category: Fashion and lifestyle
14.1K followers
6.4K followers
Up to 1K montly visits
Fashion Dramer or Crnogorski
Sanjar
Location: Montenegro
Category: Fashion blogger
3,2K followers + 2,9K folowers
Montenegro magazine
Location: Montenegro
Category: Lifestye
0.6K + followers
13.6K + followers
Up to 6K montly visits
Thank you!
Sanja Baltic
Marketing manager
sanja.baltic@montimprex.co.me
+382 20 669 820

More Related Content

What's hot (7)

NMDL FInal Presentation- Bauer
NMDL FInal Presentation- BauerNMDL FInal Presentation- Bauer
NMDL FInal Presentation- Bauer
Matt Grassi
Ìý
Adv 420 coke
Adv 420 cokeAdv 420 coke
Adv 420 coke
jdalor004
Ìý
H&M Digital Strategy: 2017
H&M Digital Strategy: 2017H&M Digital Strategy: 2017
H&M Digital Strategy: 2017
Ashley Tank
Ìý
Imc power point
Imc power pointImc power point
Imc power point
dtgoodm
Ìý
Final presentation
Final presentationFinal presentation
Final presentation
sligeral
Ìý
China Advertising
China Advertising China Advertising
China Advertising
Erin O'Hara
Ìý
LL Bean presentation: Fall 2014 NMDL ADV 420
LL Bean presentation: Fall 2014 NMDL ADV 420LL Bean presentation: Fall 2014 NMDL ADV 420
LL Bean presentation: Fall 2014 NMDL ADV 420
kgrupe
Ìý
NMDL FInal Presentation- Bauer
NMDL FInal Presentation- BauerNMDL FInal Presentation- Bauer
NMDL FInal Presentation- Bauer
Matt Grassi
Ìý
Adv 420 coke
Adv 420 cokeAdv 420 coke
Adv 420 coke
jdalor004
Ìý
H&M Digital Strategy: 2017
H&M Digital Strategy: 2017H&M Digital Strategy: 2017
H&M Digital Strategy: 2017
Ashley Tank
Ìý
Imc power point
Imc power pointImc power point
Imc power point
dtgoodm
Ìý
Final presentation
Final presentationFinal presentation
Final presentation
sligeral
Ìý
China Advertising
China Advertising China Advertising
China Advertising
Erin O'Hara
Ìý
LL Bean presentation: Fall 2014 NMDL ADV 420
LL Bean presentation: Fall 2014 NMDL ADV 420LL Bean presentation: Fall 2014 NMDL ADV 420
LL Bean presentation: Fall 2014 NMDL ADV 420
kgrupe
Ìý

Similar to Native ad campaign givenchy & kenzo & bar kod shop perfumery montenegro (20)

Breakfast creative credentials.October 2015
Breakfast creative credentials.October 2015Breakfast creative credentials.October 2015
Breakfast creative credentials.October 2015
Ed Will
Ìý
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, MartiniNeon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Nick Cunningham
Ìý
Nuke suite webinar social fashion
Nuke suite webinar social fashionNuke suite webinar social fashion
Nuke suite webinar social fashion
NukeSuite
Ìý
StickyGarlic Communications' Brochure
StickyGarlic Communications' BrochureStickyGarlic Communications' Brochure
StickyGarlic Communications' Brochure
StickyGarlic Communications
Ìý
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
SanatanLoona1
Ìý
Look Agency credentials
Look Agency credentialsLook Agency credentials
Look Agency credentials
Mikhail Varenitsyn
Ìý
Advertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic PlannerAdvertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic Planner
rogi9
Ìý
McArthurGlen case study
McArthurGlen case studyMcArthurGlen case study
McArthurGlen case study
Newsworks
Ìý
Xite live profile
Xite live profileXite live profile
Xite live profile
Uma Bhattathiripad
Ìý
Communique Advertising LLC - Corporate Profile
Communique Advertising LLC - Corporate ProfileCommunique Advertising LLC - Corporate Profile
Communique Advertising LLC - Corporate Profile
Communique Advertising LLC
Ìý
Communique LLC - Corporate Profile
Communique LLC - Corporate ProfileCommunique LLC - Corporate Profile
Communique LLC - Corporate Profile
Communique LLC
Ìý
OAC_Company Profile_ENG.compressed
OAC_Company Profile_ENG.compressedOAC_Company Profile_ENG.compressed
OAC_Company Profile_ENG.compressed
Samantha Wong
Ìý
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
Suhasini Jain
Ìý
Portfolio
PortfolioPortfolio
Portfolio
Ged Carroll
Ìý
LookAgency_credentials tosend
LookAgency_credentials tosendLookAgency_credentials tosend
LookAgency_credentials tosend
Alexander Ilyashenko
Ìý
Rules of engagement
Rules of engagement Rules of engagement
Rules of engagement
Social Media Club Casablanca
Ìý
CONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCECONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCE
Styla
Ìý
Food product development and marketing
Food product development and marketingFood product development and marketing
Food product development and marketing
Oscar Fresan Landibar
Ìý
05. Olapic
05. Olapic05. Olapic
05. Olapic
Max Dodson
Ìý
Mera horani portfolio 2019
Mera horani portfolio 2019Mera horani portfolio 2019
Mera horani portfolio 2019
Mera Horani
Ìý
Breakfast creative credentials.October 2015
Breakfast creative credentials.October 2015Breakfast creative credentials.October 2015
Breakfast creative credentials.October 2015
Ed Will
Ìý
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, MartiniNeon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Nick Cunningham
Ìý
Nuke suite webinar social fashion
Nuke suite webinar social fashionNuke suite webinar social fashion
Nuke suite webinar social fashion
NukeSuite
Ìý
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
SanatanLoona1
Ìý
Advertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic PlannerAdvertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic Planner
rogi9
Ìý
McArthurGlen case study
McArthurGlen case studyMcArthurGlen case study
McArthurGlen case study
Newsworks
Ìý
Communique Advertising LLC - Corporate Profile
Communique Advertising LLC - Corporate ProfileCommunique Advertising LLC - Corporate Profile
Communique Advertising LLC - Corporate Profile
Communique Advertising LLC
Ìý
Communique LLC - Corporate Profile
Communique LLC - Corporate ProfileCommunique LLC - Corporate Profile
Communique LLC - Corporate Profile
Communique LLC
Ìý
OAC_Company Profile_ENG.compressed
OAC_Company Profile_ENG.compressedOAC_Company Profile_ENG.compressed
OAC_Company Profile_ENG.compressed
Samantha Wong
Ìý
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
Suhasini Jain
Ìý
LookAgency_credentials tosend
LookAgency_credentials tosendLookAgency_credentials tosend
LookAgency_credentials tosend
Alexander Ilyashenko
Ìý
CONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCECONTENT DISTRIBUTION IN E-COMMERCE
CONTENT DISTRIBUTION IN E-COMMERCE
Styla
Ìý
Food product development and marketing
Food product development and marketingFood product development and marketing
Food product development and marketing
Oscar Fresan Landibar
Ìý
05. Olapic
05. Olapic05. Olapic
05. Olapic
Max Dodson
Ìý
Mera horani portfolio 2019
Mera horani portfolio 2019Mera horani portfolio 2019
Mera horani portfolio 2019
Mera Horani
Ìý

Recently uploaded (20)

How to make your explainer videos memorable and persuasive
How to make your explainer videos memorable and persuasiveHow to make your explainer videos memorable and persuasive
How to make your explainer videos memorable and persuasive
marketingb2wtv
Ìý
The best content marketing in the travel industry
The best content marketing in the travel industryThe best content marketing in the travel industry
The best content marketing in the travel industry
vanessaguedou
Ìý
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
MichaelKnudsen27
Ìý
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxWHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
suminkt7
Ìý
SEO Superheroes Cartoon Characters & Technical Wins.pdf
SEO Superheroes Cartoon Characters & Technical Wins.pdfSEO Superheroes Cartoon Characters & Technical Wins.pdf
SEO Superheroes Cartoon Characters & Technical Wins.pdf
sabarinadhi16
Ìý
social samosa 2025 superwomen guidebook.pdf
social samosa 2025 superwomen guidebook.pdfsocial samosa 2025 superwomen guidebook.pdf
social samosa 2025 superwomen guidebook.pdf
Social Samosa
Ìý
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business OnlineThe Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Online
sreemanreddymallu07
Ìý
How AI Search Engines Choose Their Sources
How AI Search Engines Choose Their SourcesHow AI Search Engines Choose Their Sources
How AI Search Engines Choose Their Sources
Juan Pineda
Ìý
Restaurant marketing ideas and strategies
Restaurant marketing ideas and strategiesRestaurant marketing ideas and strategies
Restaurant marketing ideas and strategies
Rohit Singh
Ìý
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdfTHE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
rameesroshan789
Ìý
"The Importance of Having a Website"
"The  Importance  of  Having a  Website""The  Importance  of  Having a  Website"
"The Importance of Having a Website"
savneetsbagga
Ìý
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag
Ìý
Timothy Gibson Utah CEO of Creative Investment Group Financial Strategy Exp...
Timothy Gibson Utah  CEO of Creative Investment Group  Financial Strategy Exp...Timothy Gibson Utah  CEO of Creative Investment Group  Financial Strategy Exp...
Timothy Gibson Utah CEO of Creative Investment Group Financial Strategy Exp...
Timothy Gibson
Ìý
Berathoon.com
Berathoon.comBerathoon.com
Berathoon.com
Berathoon Sobrenome
Ìý
Epona Horse Rescue Project by Norma Marrero
Epona Horse Rescue Project by Norma MarreroEpona Horse Rescue Project by Norma Marrero
Epona Horse Rescue Project by Norma Marrero
marreronn
Ìý
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdfDigital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Med shouter
Ìý
Buy Followers on Instagram in viewtifulday
Buy Followers on Instagram in viewtifuldayBuy Followers on Instagram in viewtifulday
Buy Followers on Instagram in viewtifulday
vairam13
Ìý
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfHow Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
Whiz Marketers
Ìý
Agency deck Proudly Represents - H2 2024.pdf
Agency deck Proudly Represents - H2 2024.pdfAgency deck Proudly Represents - H2 2024.pdf
Agency deck Proudly Represents - H2 2024.pdf
RemcoJanssen11
Ìý
Monet Richardson Community Foundation Communication Audit
Monet Richardson Community Foundation Communication AuditMonet Richardson Community Foundation Communication Audit
Monet Richardson Community Foundation Communication Audit
EmilyOBriant
Ìý
How to make your explainer videos memorable and persuasive
How to make your explainer videos memorable and persuasiveHow to make your explainer videos memorable and persuasive
How to make your explainer videos memorable and persuasive
marketingb2wtv
Ìý
The best content marketing in the travel industry
The best content marketing in the travel industryThe best content marketing in the travel industry
The best content marketing in the travel industry
vanessaguedou
Ìý
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
02.2025_Nordics MUG - Magnity x Grundfos (2).pptx
MichaelKnudsen27
Ìý
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxWHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
suminkt7
Ìý
SEO Superheroes Cartoon Characters & Technical Wins.pdf
SEO Superheroes Cartoon Characters & Technical Wins.pdfSEO Superheroes Cartoon Characters & Technical Wins.pdf
SEO Superheroes Cartoon Characters & Technical Wins.pdf
sabarinadhi16
Ìý
social samosa 2025 superwomen guidebook.pdf
social samosa 2025 superwomen guidebook.pdfsocial samosa 2025 superwomen guidebook.pdf
social samosa 2025 superwomen guidebook.pdf
Social Samosa
Ìý
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business OnlineThe Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Online
sreemanreddymallu07
Ìý
How AI Search Engines Choose Their Sources
How AI Search Engines Choose Their SourcesHow AI Search Engines Choose Their Sources
How AI Search Engines Choose Their Sources
Juan Pineda
Ìý
Restaurant marketing ideas and strategies
Restaurant marketing ideas and strategiesRestaurant marketing ideas and strategies
Restaurant marketing ideas and strategies
Rohit Singh
Ìý
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdfTHE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
rameesroshan789
Ìý
"The Importance of Having a Website"
"The  Importance  of  Having a  Website""The  Importance  of  Having a  Website"
"The Importance of Having a Website"
savneetsbagga
Ìý
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!
Tapitag
Ìý
Timothy Gibson Utah CEO of Creative Investment Group Financial Strategy Exp...
Timothy Gibson Utah  CEO of Creative Investment Group  Financial Strategy Exp...Timothy Gibson Utah  CEO of Creative Investment Group  Financial Strategy Exp...
Timothy Gibson Utah CEO of Creative Investment Group Financial Strategy Exp...
Timothy Gibson
Ìý
Epona Horse Rescue Project by Norma Marrero
Epona Horse Rescue Project by Norma MarreroEpona Horse Rescue Project by Norma Marrero
Epona Horse Rescue Project by Norma Marrero
marreronn
Ìý
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdfDigital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Med shouter
Ìý
Buy Followers on Instagram in viewtifulday
Buy Followers on Instagram in viewtifuldayBuy Followers on Instagram in viewtifulday
Buy Followers on Instagram in viewtifulday
vairam13
Ìý
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfHow Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
Whiz Marketers
Ìý
Agency deck Proudly Represents - H2 2024.pdf
Agency deck Proudly Represents - H2 2024.pdfAgency deck Proudly Represents - H2 2024.pdf
Agency deck Proudly Represents - H2 2024.pdf
RemcoJanssen11
Ìý
Monet Richardson Community Foundation Communication Audit
Monet Richardson Community Foundation Communication AuditMonet Richardson Community Foundation Communication Audit
Monet Richardson Community Foundation Communication Audit
EmilyOBriant
Ìý

Native ad campaign givenchy & kenzo & bar kod shop perfumery montenegro