After spending a short time working in politics, I enjoyed three tremendous years working in integrated marketing in Chicago. After learning and producing client solutions that incorporated advertising, PR, events, and online tactics, I turned my attention to the entertainment industry, particularly gaming. I spent time with the Walt Disney Internet Group and with a start-up online game company helping to develop communities and target niche markets. During my time Pabst, I lead a variety of online and offline initiatives to improve our marketing programs.Now, at Mike's Hard Lemonade, I'm leading the development of all consumer activation and marketing programs, with a focus on innovativ...
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