際際滷

際際滷Share a Scribd company logo
By: Shamika Roach
Retention


   Yielding & Acceptance


Comprehension & Perception

        Attention

        Exposure
 If content is not present long enough, customers will not be
able to process it.


   THIS NOT AN EFFECTIVE
  BANNER AD TO UTILIZE ON
    YOUR WEBSITE AS THIS
  INFORMATION CANNOT BE
         PROCESSED!
Attention


Brush
Script
   Lucida   Handwriting
NEILSON 2007
E commerce
The Three Design Elements that are
          Most Effective at Attracting Eyeballs


1) Plain Text       2) Faces        3) Cleavage
Comprehension & Perception

 Refers to how the customer interprets the combination of
graphics, text and multimedia on a website.




                                         http://www.mywedding.com/
Yielding & Acceptance

 Different tactics need to be used to convince different
types of consumers to accept the information being
presented.
Customer Retention

1. High Quality Content   2. Ease of Use
3. Quick to Download      4. Updated frequently
E commerce

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E commerce

  • 2. Retention Yielding & Acceptance Comprehension & Perception Attention Exposure
  • 3. If content is not present long enough, customers will not be able to process it. THIS NOT AN EFFECTIVE BANNER AD TO UTILIZE ON YOUR WEBSITE AS THIS INFORMATION CANNOT BE PROCESSED!
  • 4. Attention Brush Script Lucida Handwriting
  • 7. The Three Design Elements that are Most Effective at Attracting Eyeballs 1) Plain Text 2) Faces 3) Cleavage
  • 8. Comprehension & Perception Refers to how the customer interprets the combination of graphics, text and multimedia on a website. http://www.mywedding.com/
  • 9. Yielding & Acceptance Different tactics need to be used to convince different types of consumers to accept the information being presented.
  • 10. Customer Retention 1. High Quality Content 2. Ease of Use 3. Quick to Download 4. Updated frequently