I am currently an Associate Professor of Marketing at Bryant University teaching a newly developed course called Digital Marketing, a study abroad course called Sustainability Marketing and Consumer Behavior. I am the faculty advisor for Bryant's American Marketing Association where we run a Social Media Command Center to manage SM platforms for non-profits and local businesses. I am also a faculty advisor for the Sustainability Committee in an effort to develop sustainability initiatives campus-wide.
My research is two-fold, both in sustainability marketing and digital marketing strategy. My research aims to refine marketing communication strategies both online and offline to promote su...
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