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Organization / Workplace
Greater San Diego Area United States
Occupation
Social Media Strategist, Marketing Instructor, Lecturer Teaching Social Media for Climate Science & Policy
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Advertising / Marketing / PR
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About
My path into business ownership and marketing is quite unconventional: From scientific research to coaching business owners and traditional marketers in the art and science of social media.
Unconventional as it maybe, I truly believe that my rigorous scientific training adds value to what I am doing today. As marketing becomes more data driven, being analytical and authentic is just as important as being creative. How often do you meet a marketing professional who can bring both the analytical and creative side to the table?
In this new world of communication, it is also important to be willing to experiment, measure, learn, modify and repeat, something scientists do really well....
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