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- 1. Signe Marie Davidsen | cand.mag oplevelsesøkonomi | Udviklingsagent ring: +45 2162 0914 | skriv: signedavidsen@gmail.com Dialog frem for salgstale 5 fremtidsscenarier om livet med Sekoia- platformen informerer om den værdiska- belse produktet tilfører verdenen. Samtalen tager udgangspunkt i gæstens virkelighed og handle om hvilke ønsker og drømme hun/han går med for fremtiden. Værdibaseret kommunikation - Knuds dagligstue på CareWare 2012 Kommunikations-strategi: Alle potentielle interessenter betragtes som GÆSTER i Knuds dagligstue = en formeld men familier tone i alle tryksager. Kontakt før, under, og efter: GÆSTERNE inviteres til at kigge forbi, bliver mødt med faglighed i øjenhøjde på standen og får efterfølgende en tak-for-sidst- mail med billeder fra messen = personlig, nærværende og aut- entisk kommunikation. Visuelt udtryk: Med fokus på platformens værdi i Knuds og Ullas virkelighed iscenesættes messestanden som Knuds dagligstue. Den har brunt tapet, som hans kone valgte før hun døde, og møblementet består af hans ynglings lænestol og chatollet med barnebarnets qroquis-maleri. Symboler som gæsterne kan identificere sig med og derfor føler sig velkomne og trygge på standen. Facts om Sekoia: Grundlæggende værdi: Mennesket i centrum. Brugerdreven innovation: Alt udviklingsarbejde sker med udgangspunkt i borgernes, de pårørendes og plejepersonalets virkelighed. Produkt: De udvikler og implementerer en velfærdsteknologisk platform til pleje- og ældresektoren. Fy- sisk er det en touch skærm med tilhørende styresystem. Link: www.sekoia.dk