Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Manager, New Customer Conversion (CRM)
Industry
Advertising / Marketing / PR
Website
http://www.epsilon.comAbout
Incharge of all CRM activities related to New Customer Conversion(first eBook purchase) and the eMagazine Business.
-Responsible for new customer activations through variety of CRM including email and on device messaging
-Launched Kobo’s first ever Dynamic email activation program across entire spectrum of Kobo devices and apps. Improved conversion rate by 2%
-Developed and launched Kobo’s first real time ‘welcome’ emails to engage new users by educating them on key features of their new device, navigating purchase path, encouraging app downloads; all aimed towards higher engagement and quicker ebook purchase
-Compiled and analyzed response data to identify key trends in custo...
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