Incharge of all CRM activities related to New Customer Conversion(first eBook purchase) and the eMagazine Business.
-Responsible for new customer activations through variety of CRM including email and on device messaging
-Launched Kobo鈥檚 first ever Dynamic email activation program across entire spectrum of Kobo devices and apps. Improved conversion rate by 2%
-Developed and launched Kobo鈥檚 first real time 鈥榳elcome鈥� emails to engage new users by educating them on key features of their new device, navigating purchase path, encouraging app downloads; all aimed towards higher engagement and quicker ebook purchase
-Compiled and analyzed response data to identify key trends in custo...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
