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How Mobile is Mobile Gaming?
    Contextual In鍖uences on Mobile Player Experience:
                  A Model Proposition




        Stephan Engl, Information Science, University of Regensburg, Germany
 Lennar Nacke, Department of Computer Science. University of Saskatchewan, Canada
1. Mobile Gaming Experience

2. User Studies

3. Contextual Gameplay Model
Salen & Zimmerman, 2003

S叩nchez et al., 2009                 Rollings & Morris, 2003


Glassner, 2004
                  Playability                     J辰rvinen et al., 2002

                       Fabricatore et al., 2002
                                                                           Csikszentmihalyi,1975
                                                          Nacke, 2009

                                                      Cowley et al. 2008    Flow       Chen, 2007
                       Brown & Cairns, 2004

   Ermi & M辰yr辰, 2005      Immersion                  Player                  Sweetser & Wyeth, 2005


                         Jennett et al., 2008
                                                    Experience                          Fernandez, 2008


                 Costello & Edmonds, 2007                     Poels, de Kort & Ijsselsteijn, 2007
                                         PLEX                              Four Fun Keys
                     Korhonen, Montola & Arrasvuori, 2009
                                                                           Lazzaro, 2008
1997   2007
three user studies on
   mobile gaming
Online Survey
How Mobile is Mobile Gaming?
I usually play games while I'm
in the bathroom or while I'm
on the bus. It helps pass the
time.
I play while riding the trolley
on my way to work. People see
me playing and are less likely to
try and start random
conversations.
110 statements


   65%      35%




   mobile    home
Observations
      &
 Interviews
16 participants in 5 cities
initial assumptions con鍖rmed


more insights regarding
 hardware
 motivation
 constraints
mobile gaming
experience is subject to
many in鍖uencing factors
Semistructured Game
  Experience Tests
How Mobile is Mobile Gaming?
Game Experience
Questionnaire (GEQ)
Stimuli

              Bejeweled 2
          !




              Super Monkey Ball
          !
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
Results
Bejeweled 2
                                1'"#             "':&*#

%




$




#
      *

"
                                                                                      *
!
    !""#$%&'(   )*'+   ,'"-#.#(/#      0#(%&'(     ,12**#(3#   4'%&.&5#6788#/.   9#32.&5#6788#/.
Super Monkey Ball
                                1'"#             "':&*#

%




$




#
      *
"
                                                                                   *

!
    !""#$%&'(   )*'+   ,'"-#.#(/#      0#(%&'(    ,12**#(3#   4'%&.&5#6788#/. 9#32.&5#6788#/.
So what?
 setting  gender
 setting  age (classi鍖ed)
 setting  gamer type
!
mobile gaming
experience is subject to
 many different internal
and external in鍖uencing
        factors
How Mobile is Mobile Gaming?
 Spatial
 Temporal
 Social
 Cultural
 Psychological
A holistic model?
Contextual Gameplay
 Experience Model
!
This is just the beginning
?

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How Mobile is Mobile Gaming?