Bernstein, Steph
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Stephanie Bernstein worked as the Social Media Marketing Coordinator for Student Affairs Marketing during the 2015-2016 school year. She managed social media accounts for the Norris Center and Smart Dillo on Facebook, Twitter, Snapchat, and Instagram. In 2016, she implemented a Snapchat marketing campaign that grew the Norris Center's Snapchat following by over 100 users. Working for Student Affairs Marketing provided real-world experience in social media management, marketing analytics, communication strategies, and project implementation. She also learned valuable skills like teamwork, time management, and responsibility.
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- 1. STEPHANIE BERNSTEIN Social Media Marketing Coordinator Student Affairs Marketing 2015-2016 School Year, Portfolio
- 2. Accounts Norris Center ≒ Facebook ≒ Twitter ≒ Snapchat ≒ Instagram Smart Dillo ≒ Facebook ≒ Twitter ≒ Snapchat From left, clockwise: Facebook, Twitter, Instagram Facebook Twitter
- 3. Facebook Terminology ≒ Reach: the number of users who viewed the post in their newsfeeds ≒ Engagement: the number of users who clicked to expand the post, liked or commented
- 4. Snapchat Content Customization: - Witty captions - Geo鍖lters - Weather, locations, events, etc. In 2016, Snapchat following grew by 100+ users by implementing Snapcode marketing campaign around Norris Center. Snapcode: other users can scan this image on the app or printed to follow the account
- 5. ListServs Goal: Address the student body in a casual, informative and relatable way Pop culture reference Total Opens
- 6. We decided to come up with an April Fools joke Swimming Pool to Open on Norris East Lawn
- 7. Final Note: Student Affairs Marketing has given me so much real- world work experience. Ive learned valuable skills in social media management, marketing analytics, communication strategies and project implementation. But more importantly, Ive learned teamwork, time management and responsibility. Ive found a team of creative, talented, hilarious individuals who make me excited to walk into my work-study job each day. Im grateful for the opportunity to have joined the SAM FAM this year, and look forward to more laughs, memories and accomplishments with the team. Stephanie Bernstein
- 8. Thank you!