Master Your StartUp on Social Media
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This document provides tips and strategies for creating an effective social media marketing plan. It recommends starting with an audit of previous performance and defining goals and metrics. It also suggests identifying key distribution channels and times to post on each platform. The document then discusses platform strategies for Facebook, YouTube, Instagram and Twitter, focusing on target audiences, content formats and desired behaviors for each. It concludes with tips for building an engaged community through social listening, hosting conversations, thought leadership and influencer partnerships.
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Throughout the 21st century, social media as
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users. Brands also joined the arena, battling for
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audiences have become more distracted and
discerning when deciding whom to follow and
whom to trust.
This Checklist walks
you through all the steps of successfully posting
on social media, from setting goals and identifying
your audience, to writing your call-to-action and
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- 5. How do we break the clutter and start?
- 7. But first let’s look at some numbers
- 11. Understand the ‘why’ behind consumer actions
- 12. *Sprout Social Index 2019
- 13. Story-telling on social media is the key…
- 16. 5-step checklist while creating a social media marketing plan Audit your previous social media performance Define your social media marketing goals Create audience personas Identify distribution channels (purpose of each channel) and key times to post Check out your competitors
- 17. As a marketer, be S.M.A.R.T.
- 19. Because a strategy without goals and metrics is putting the cart before the horse
- 22. Platform Strategy Platform Key Target Audience Platform Role Desired Behaviour Content Formats Facebook Audience looking for engaging and shareable content Awareness, education and showcase products Sharing and Engagement Edgy & entertaining content using mobile- friendly visual formats YouTube Audience looking for amusement and laid- back viewing Short and long form video library of product usage Entertainment and Shareability Short and long format videos, user reviews, playlists Instagram Audience looking for visual treats Aspiration building and create desirability Views and engagement Striking visuals, short & fast video formats, creative stories from Instagrammers Twitter Audience looking for conversational and engaging content Riding the trends wave, awareness and quick TAT for queries Conversations and engagement Edgy & entertaining content using mobile- friendly visual formats
- 24. Tips to build the community Listen to audience feedback through social listening and respond Host social conversations like tweetchats/Live sessions Promote thought leadership Partner with relevant influencers to amplify your brand Leverage trends and moment marketing Invite and promote UGC content/testimonials Focus on helping the community v/s selling Monitor. Engage. Analyze. Optimize
- 26. Case Studies
- 30. Reference Materials – All platforms • Facebook Blueprint Certification - https://www.facebook.com/business/learn • Facebook Business - https://www.facebook.com/business • Facebook Ads Guide - https://www.facebook.com/business/ads-guide# • Facebook Creative Hub - https://www.facebook.com/ads/creativehub • Twitter Flight School - https://flightschool.twitter.com/ • YouTube Creators - https://creatoracademy.youtube.com/page/education • Google Digital Garage - https://learndigital.withgoogle.com/digitalgarage • LinkedIn Learning - https://www.linkedin.com/learning
- 31. T H A N K Y O U