Personal Information
Organization / Workplace
Greater Jakarta Area, Indonesia Indonesia
Occupation
Statistician, Marketing Researcher, Data Scientist
Industry
Consulting / Advisory
Website
About
A seasoned marketing researcher in innovation related projects; e.g., concept screening and testing, product testing, and packaging testing. Have great interests in statistical modeling, machine learning, and data mining.
Specializing in all quantitative research projects involving experimentation; e.g., concept testing, product testing, packaging testing, and brand activation evaluation. Also very familiar with brand equity research as well as market understanding.
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