Personal Information
Organization / Workplace
Greater Jakarta Area, Indonesia Indonesia
Occupation
Statistician, Marketing Researcher, Data Scientist
Industry
Consulting / Advisory
Website
About
A seasoned marketing researcher in innovation related projects; e.g., concept screening and testing, product testing, and packaging testing. Have great interests in statistical modeling, machine learning, and data mining.
Specializing in all quantitative research projects involving experimentation; e.g., concept testing, product testing, packaging testing, and brand activation evaluation. Also very familiar with brand equity research as well as market understanding.
Contact Details
Tags
marketing research
ipsos
innovation
quantitative
leap research
market research
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brand equity
esomar
product testing
concept testing
copy testing
market understanding
qualitative
marketing
statistics
internet
revenue
trends
turnover
advertising research
innoquest
ideas screening
sales forecast
customer loyalty
analytics
advertising
positioning concept
potential score
believability
winner
breakthrough
digital
mobile survey
customer satisfaction
smartphone
opinion research
ad testing
neuroscience
tvc
trial
post launch
barrier
prognosis
forecasting
sales
designor
censydiam
brand positioning
consumer confidence
happiness
economy
express
#marketingresearch #marketresearch
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unbranded
branded
mental availability
brand management
agile
fmcg
innoquest*ideas
productquest
sensory
unbranded product test
new product development
intensity
optimization
text analytics
behaviors
branding
attitude
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archetype
relevancy
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customer experience
concept product testing
usage and attitude
focus group
millennial
ehrenberg-bass institute
big brands
brand loyalty
small brands
e-commerce
digital media
2017
apjii
data mining
big data
2018
applications
evidence-based decision making
data sensemaking
2016
pact
terdaftar
pre-testing
fintech
ojk
berizin
personality
telephone
process
perpi
workflow
spss
government
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reform
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isac2018
digital marketing
insights
persuasive advertising
training
television commercial
print ad
radio ad
evidence-based
research brief
internet access
internet coverage
volumetrics
concept and product test
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