"The real connection is between the brand and consumer, rather than just the stuff."
Tery is a pioneer in identifying innovative strategies that inspire, evolve and connect the brand and the customer. She's created strategies for brand promotion, product creation, and innovation, that have evolved into new business models, products, dashboards, apps, IOT, in-store digital experiences, out of home, environment, media, and content.
Curiosity leads her passion and ambition through research, design thinking and open innovation to succeed in changing the brand. This process helps identify the consumer insights, problem, solution, and approach connecting the brand and customer.
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