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research advertising arf marketing advertising research foundation advertising research the arf market research marketing research brand ad brands ads consumers consumer insights re:think metrics media profit ad effectiveness consumer behavior measurements am6 am conference am6.0 am social print multicultural insights effectiveness social media engagement youth roi adweek subject matter experts research standards neuro risk neurostandards brain marketing and advertising advertising research standards standards study design twitter cross facebook sme cross media smes nielsen listening campaign platform measure involvement audio spending urban america mix modeling model market mix mix media marketing audience community augmented reality journal of advertising research jar revenue models university of london 360 media targeting communications presidential president 360 2008 tips best practices linkedin return mmm journalism teenager mobile teen diversity asian selling video buying children tracking hispanic technology volvo mit grant mccracken chief culture officer publications aging dvd census states internet data dissemination census 2010 cd data advertsing research foundation navigator observe privacy heddy demaria the nielsen company measurement measurement science mainak mazumdar research impact branding kevin bowen david f poltrack analytical david poltrack culture anthropologically traditional advertising creative meaning transfer model cellphone coca-cola company joe tripodi joe tripodi operating dexterity customer go glocal global ceo study stan sthanunathan coca-cola marketing strategy customer relationships business growth creative leadership creative media geoffrey precourt warc gold standard change interpreter observer business cell measurer colgate yahoo labs duncan watts statistical modeling causation yahoo! labs correlation effective advertising randomized experiments david reiley john wanamaker douglas west