This document discusses various internet marketing strategies and tactics, including search engine optimization (SEO), social media optimization, pay-per-click advertising, and website usability. It provides tips for Willy on improving the visibility of his website on search engines like Google through techniques such as link building, managing duplicate content, and optimizing his website for crawlers. It also recommends that Willy leverage social media platforms and pay-per-click advertising to boost visitors to his website and increase conversions.