際際滷

際際滷Share a Scribd company logo
Radio on hold?
 Competitors advertisements
 DJ banter

 Unhappy news reports
 Questionable song lyrics
 Off-tune static
Radio on hold?
When you place a caller on hold and
transmit music via your telephone lines,
that is a public performance of the music.
It is your responsibility to obtain
permission to perform ASCAP songs
from ASCAP or directly from the
copyright owner.
Arent The Stations Already Licensed?
That agreement does not cover further
public performance by those receiving
the radio broadcast signal. When radio
music is used in music-on-hold, that use
is a separate performance under the
copyright law.
76

%

callers on hold prefer
something other than
music
ICM CORP. STUDY
Youre missing a critical
marketing opportunity to
inform, educate and sell more.
On hold marketing is the
missing piece.
What can on hold marketing do?
 Reduce hang-ups
 Shorter perceived wait-time
 Build relationships
 Reinforce your brand
 Improve customer service
But most importantly:
Youll sell more products and services

$

20

%

buy based on what they
hear while holding.
IMC CORP. STUDY
The Problem With Radio On Hold
We can help your
business grow, too.
What happens next?
Well write a custom script.
Voices and music will bring it to life.

Youll hear your custom production
online in just 3 days.
We work with any phone system.
Easy, right?
Now lets find out about you.

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The Problem With Radio On Hold

  • 1. Radio on hold? Competitors advertisements DJ banter Unhappy news reports Questionable song lyrics Off-tune static
  • 2. Radio on hold? When you place a caller on hold and transmit music via your telephone lines, that is a public performance of the music. It is your responsibility to obtain permission to perform ASCAP songs from ASCAP or directly from the copyright owner.
  • 3. Arent The Stations Already Licensed? That agreement does not cover further public performance by those receiving the radio broadcast signal. When radio music is used in music-on-hold, that use is a separate performance under the copyright law.
  • 4. 76 % callers on hold prefer something other than music ICM CORP. STUDY
  • 5. Youre missing a critical marketing opportunity to inform, educate and sell more.
  • 6. On hold marketing is the missing piece.
  • 7. What can on hold marketing do? Reduce hang-ups Shorter perceived wait-time Build relationships Reinforce your brand Improve customer service
  • 8. But most importantly: Youll sell more products and services $ 20 % buy based on what they hear while holding. IMC CORP. STUDY
  • 10. We can help your business grow, too.
  • 11. What happens next? Well write a custom script. Voices and music will bring it to life. Youll hear your custom production online in just 3 days. We work with any phone system.
  • 12. Easy, right? Now lets find out about you.