I fled the medical school path to combine a passion and understanding of the life sciences with creative, marketing, and analytics expertise.
I bring the rigor and scientific method that I honed while pursuing microbiology and life sciences to my work as a digital-centric marketer.
With confidence (and modesty), I can say I've just about "seen it all" across my 15 years of healthcare agency experience--and I leverage those learnings every day for my clients and colleagues.
Specialties: Brand planning, brand development, interactive strategies, multichannel marketing/brand building, global marketing, mobile marketing strategies, analytics, broad understanding of life sciences, eRM/RM...
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