Personal Information
Organization / Workplace
Nürnberg Area, Germany Germany
Occupation
Senior Brand Marketing BU Basketball & Heartbeat Sports | adidas Western Europe at adidas
Industry
Advertising / Marketing / PR
About
I am a Brand Marketing leader currently working at adidas HQ.
At adidas I am responsible for developing and managing strategic marketing plans to lead the WE markets for several sport categories (Basketball and Heart Beat sports (HBS)).
Previously I have been Europe Senior Brand Manager developing marketing activities for Foot Locker Europe, with the objective to position and support adidas Originals within the Foot Locker Europe channels distribution (retail + Ecom).
Both roles provide me with the opportunity to manage, on one hand, the complexity of the main distribution platform for the adidas Originals and, on the other hand, the complexity of the marketing architecture for Heart Be...
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