I've built strategies for a myriad of +500 Fortune Brands, both with a local and international scope. As an advertising world split in ATL/BTL/Digital/you-name-it makes no sense to me, my goal throughout my whole career - first as a Brand Owner, then as a Brand Consultant - has been to build safe bridges between the disciplines, to finally get to a truly integrated approach, one where a good, fat creative idea is the only boss.
When I'm not working, I enjoy sailing my Laser in competitive championships around the world, as well as climbing mountains. Not necessarily in that order, though.
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