UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a 鈥榮ocial commodity鈥� that people
want to share is key to creating more powerful social strategies.
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umsocial mediauniversal mccannglen parkersocial strategyumwwglobal socialsocialwaveglobalapacceeemeasmwave8wave 7privacyprogressiondiversiontwitterlinkedinlearningrecognitionrelationshiptrendsfacebookneedslanguage of contentcontent marketingweb 2.0the global impactwave 1wave 2mobilitywhen did we start trusting strangerswave 3wave 4power to the peoplewave 5socialisation of brandsbusiness of socialwave 6consumerbrand
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