Specialised in Enterprise Marketing Management I provide end to end Marketing optimisation consulting.
- Database Marketing, pre and post campaign analysis
- Customer Life Cycle Management
- Campaign process improvement, campaign brief
- Solution design and implementation
Technologies:
• Customer Relationship Management: SAP CRM (Certified)
• EMM/Marketing Optimisation:
Teradata applications/Aprimo (ARM)
IBM Unica (Certified): Campaign, Optimise, Marketing Operations
SAS CI (trained)
Digital Analytics/Coremetrics (Certified)
• Real-time Marketing: Unica Interact
• Datawarehousing : Teradata (Certified)
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