I am currently Integrated Creative Director on the sunny island of Singapore.
My work experience ranges from boutique design houses to global advertising agencies. I started my career as a designer and have stay true to the belief that creative work is solution empowered by innovation. Throughout my career I have evolved to a T shaped creative, specializing in building Integrated marketing campaigns for my clients. As an innovator, I aim to bridge the chasm between effective work and creative work. My current role is all about crafting amazing brand experiences.
I am an advocate for Kevin Roberts' perspective on shaping brands to cultivate "consumer loyalty beyond reason."
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