Consolidated experience more than 12 years in FMCG industries.
Marketing Specialist with expertise in:
- home and personal care
- hygienic, disposable products
- food and beverage
- wine & spirits
Primary focus on portfolio management, pricing, brand strategy development, ATL and BTL campaigns, in- and on trade communication, consumer activities and PR.
Further experience in product and positioning development from concept to market launch and subsequent lifecycle management.
Specialties:
Competitive market analysis, portfolio and profit strategy, brand management, business negotiations, product concept development.
Interested to increase my knowledge in consumer behavior and brand l...
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