Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Head of Content at UBM plc
Industry
Advertising / Marketing / PR
About
Expertise:
Creating compelling content for audiences ranging from consumers to key influencers/stakeholders/experts:
• Executing every step from devising a strategy that works, to identifying the stories that will engage your audience, and writing copy that presses the right buttons;
• Researching user journeys (interviews, case studies) and creating realistic user scenarios in order to identify key touchpoints between content and customers' life cycle;
• Working with information architects/chief design officers/search engine marketers to publish online content that optimizes user experience and search/share while meeting a company's marketing and/or communication goals;
• Developing cont...
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