Albert D. Melfo currently serves as Director of Annual Giving for Kent State University, in Kent, Ohio, where he is responsible for planning and implementing the University鈥檚 multi-channel centralized annual giving program.
Melfo is the author of "Scripting and Training for Effective Fundraising Calls," (published in 2011 by Academic Impressions). This 41-page monograph provides a hands-on, structured guide to training callers to make effectively fundraising calls. The paper discusses training techniques, the five stages of an effective call, and tried and true methods for coaching callers to respond to prospect concerns and objections. Additionally, Melfo has been a presenter at the ...
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