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sustainability food marketing livestock sustainability sustainable livestock sustainable livestock production systems agro-food marketing agri-food marketing marketing agroalimentario organic farming agricultural sustainability sostenibilidad organic agriculture consumer's behaviour consumer behaviour beef cattle organic food ganaderia organica insects livestock production systems novel foods food security cattle dehesa livestock ganaderia ecologica in vitro meat cultured meat lab meat lab-grown meat plant-based meat sustainable agriculture consumers' behaviour carne alimentacion sustainable farming consumer comportamiento del consumidor carne vegetal carne de laboratorio insectos food innovations efficiency agricultura sostenibile precision livestock farming produccion animal ecologica fitoterapia sindrome de despoblamiento de la colmena varroa apicultura ecologico organico rumiantes vacuno ecologico caprino produccion animal queso ganaderia social media marketing agrofood marketing agrifood marketing sdgs sdg sustainable development goals spain seguridad alimentaria food safety food system ¾±²Ô²Ô´Ç±¹²¹³¦¾±Ã³²Ô alimentos supermarket retail sustitutivos cárnicos meat organic meat organic beef animal production ruminants agricultura sustentable sustentabilidad agroforestry agroforesteria