Increased Return on Ad Spend by 200% while doubling spend on a multimillion dollar advertising budget as Advertising Manager at Purple. Competitive and data-driven marketing professional with a solid understanding of business strategy, data analytics, and leadership.
My experience includes driving Purple to a 1.1B valuation, going public with OpenTable, consulting with San Francisco Giants, agency work with fortune 100 clients, and deploying multi-million dollar marketing budgets to drive revenue for startups. Board Member for Salt Lake City Search Engine Marketing, Utah's largest marketing and networking association.
Certifications: Google Analytics, Google Analytics Advanced, and Go...
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