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Rhetoric: What you say and how you say it.

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Ms Levine
Ms Levine

The document discusses how to analyze persuasive advertisements using the rhetorical devices of ethos, pathos, and logos. It analyzes a "got milk?" advertisement featuring Hugh Jackman as Wolverine that uses all three devices. Ethos is established through Jackman's celebrity credibility. Pathos comes from the strong emotion in his face and empowering language. Logos appeals to facts about milk building muscle. The document then provides guidance on writing an argumentative essay, noting it should state a position, make an argument, include a counterclaim, and employ ethos, pathos and logos while following an outline.

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Rhetoric: What you say and how you say it.
Persuasion
Rhetoric: What you say and how you say it.
Rhetoric: What you say and how you say it.
Lets see how it works So, I looked up the popular "got milk?" ads that I see in magazines all the time. The one below is one with of my favorite X-Men
Rhetoric: What you say and how you say it.
ETHOS Ethos is "credibility...most professionals and leaders are assumed to be competent and trustworthy until they have acted otherwise." Since Hugh Jackman is a celebrity, then it makes the advertisement credible. People think, If this fabulous person drinks milk, then it must be a good thing for me." Right away, people are going to look at the ad and know think that it is something significant or reliable or trustworthy. Plus, everyone knows that Wolverine is sooooo cool.
PATHOS Pathos could be found in different ways. The emotion in his face is very strong and confident, which kind of sets the mood for the ad. The first line of the text says My power to re-generate may be a secret, but my power to re-energize is simple. we can explain pathos as "the emotion of the message. Certain BUZZ words that construct a very moving message." Using certain words like Re-energize and Common Mutant Sense gives the ad a strong, SUPER HERO emotional feel.
LOGOS Logos is explained as "The logical message. It appeals to facts, figures, and experts." The ad says that Milk has protein which builds muscle. This statement gives the ad a sense of professional/expert advice. ITS SCIENTIFIC.
Rhetoric: What you say and how you say it.
What goes in a ARUGMENTATIVE Essay State your position Pro or Con Argument Counter Claim Follow the outline/rubric Add in some ethos, pathos and logos
What do you need for your argument? https://www.youtube.com/watch?v=sJ7u30OG7yk - https://www.youtube.com/watch?v=sJ7u30OG7yk
Argument MULTI-PARAGRAPH ESSAY! (minimum of 5) Its what you write in it to CONVINCE, P e r s u a d e , and Arguethat YOUR side is RIGHT. Use QUOTES, FACTS, STATISTICS anything that is EVIDENCE for your side of the argument. This is your LOGOS. Add in some emotional language and opinions and thats your PATHOS. If you are credible thats your ETHOS.
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Rhetoric: What you say and how you say it.

  • 5. Lets see how it works So, I looked up the popular "got milk?" ads that I see in magazines all the time. The one below is one with of my favorite X-Men
  • 7. ETHOS Ethos is "credibility...most professionals and leaders are assumed to be competent and trustworthy until they have acted otherwise." Since Hugh Jackman is a celebrity, then it makes the advertisement credible. People think, If this fabulous person drinks milk, then it must be a good thing for me." Right away, people are going to look at the ad and know think that it is something significant or reliable or trustworthy. Plus, everyone knows that Wolverine is sooooo cool.
  • 8. PATHOS Pathos could be found in different ways. The emotion in his face is very strong and confident, which kind of sets the mood for the ad. The first line of the text says My power to re-generate may be a secret, but my power to re-energize is simple. we can explain pathos as "the emotion of the message. Certain BUZZ words that construct a very moving message." Using certain words like Re-energize and Common Mutant Sense gives the ad a strong, SUPER HERO emotional feel.
  • 9. LOGOS Logos is explained as "The logical message. It appeals to facts, figures, and experts." The ad says that Milk has protein which builds muscle. This statement gives the ad a sense of professional/expert advice. ITS SCIENTIFIC.
  • 11. What goes in a ARUGMENTATIVE Essay State your position Pro or Con Argument Counter Claim Follow the outline/rubric Add in some ethos, pathos and logos
  • 12. What do you need for your argument? https://www.youtube.com/watch?v=sJ7u30OG7yk - https://www.youtube.com/watch?v=sJ7u30OG7yk
  • 13. Argument MULTI-PARAGRAPH ESSAY! (minimum of 5) Its what you write in it to CONVINCE, P e r s u a d e , and Arguethat YOUR side is RIGHT. Use QUOTES, FACTS, STATISTICS anything that is EVIDENCE for your side of the argument. This is your LOGOS. Add in some emotional language and opinions and thats your PATHOS. If you are credible thats your ETHOS.