Personal Information
Organization / Workplace
Bogotá D.C. Area, Colombia Colombia
Occupation
Head of Strategy at Ogilvy/ Creative Strategist, I work hard to make things simple.
Industry
Advertising / Marketing / PR
About
As kid one of my first passions was to race homing pigeons with my Dad and Grand-Dad. Five to eight hours a day spend with the birds trained me in the art of observation: descifre needs and tensions through behavior of the individual and the group.
I could say my first strategy targeted pigeons, change their behavior to make them better athletes, eat better, train better and race better.
Difficult times in my country forced me to leave my winning Pigeons behind and start my own race to see the world, Colombia, Germany, Mexico and Costa Rica are places I call home.
Since my communication design studies in Darmstadt I have gained 15 years of international experience, working in some of ...
Contact Details
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alvaro melendez
ogilvy
planning
creativity
nogma
data
big data
kotex
strategic planning
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segmentacion
storytelling
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bryan johnson
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maslow's hierarchy of needs
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itsnotmyperiod
dove
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adam cheyer
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