I am a trained social scientist and research professional who finds opportunities for innovation through ethnographic and qualitative methods. By carefully observing and questioning how people engage with the world, I bridge business goals and user requirements. With over 10 years of applied experience, I have provided strategies and solutions for new product and service design across industries, including academia, automotive, consumer products, consumer websites, healthcare, industrial products and residential and nonresidential construction.
Specialties:
- Discovery of perceptions, preferences, behaviors, and unmet needs through ethnographic and qualitative methods
- Translating fin...
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